Curriculum & Program Outcomes

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Curriculum

B.S. in Marketing Total Credits
120 crs.

General Education Requirements
60 crs.
Common Core
12 crs.
ENG110 College Writing
3 crs.
ENG130 Literature and Composition
3 crs.
COM107 Introduction to Communications
3 crs.
CIS112 Introduction to Computing
3 crs.
Liberal Arts
21 crs.
History Elective
3 crs.
BUS340 Business Ethics
3 crs.
Social Science Elective
3 crs.
Performance, Written, or Fine Arts Elective
3 crs.
Elective
3 crs.
Elective
3 crs.
Elective
3 crs.
Math
6 crs.
MAT120 College Algebra or Higher
3 crs.
MAT220 Statistics I
3 crs.
Science
3 crs.
Elective
3 crs.
Open Electives
15 crs.
Electives
15 crs.
Designated Writing Course
3 crs.
BUS311 Managerial Communications
3 crs.

Major, Core and Concentrations
54 crs.
Business Law
3 crs.
BUS/LAW204 Business Law I
3 crs.
Business Core
18 crs.
ACC111 Financial Accounting
3 crs.
BUS211 Malcolm Baldrige Quality Standards
3 crs.
ECO201 Macroeconomics
3 crs.
FIN201 Principles of Finance
3 crs.
MGT105 Principles of Management
3 crs.
MKT200 Principles of Marketing
3 crs.
Major Core
24 crs.
ACC211 Managerial Accounting
3 crs.
BUS411 Business Policy Seminar
3 crs.
ECO202 Microeconomics
3 crs.
MKT201 Retail Merchandising and Management OR
MKT301 Business to Business Marketing
3 crs.
MKT315 Marketing Management
3 crs.
MKT382 Consumer Behavior
3 crs.
MKT411 Marketing Research
3 crs.
MKT474 Strategic Marketing
3 crs.
Concentration
9 crs.
See below for options.
9 crs.

COLLEGE TO CAREER CORE
6 crs.
CTC101 College Success Seminar
3 crs.
CTC301 Professional Success Seminar
3 crs.


General Marketing Concentration
9 crs.
MKT300-400 Level Elective
3 crs.
MKT300-400 Level Elective
3 crs.
MKT300-400 Level Elective
3 crs.

DIGITAL MARKETING Concentration
9 crs.
CIS280 Multimedia Web Design OR
CIS290 Mobile Application Development
3 crs.
MKT235 Social Media Marketing
3 crs.
MKT305 Internet and Interactive Media Marketing
3 crs.

INTEGRATED MARKETING Concentration
9 crs.
MKT204 Advertising
3 crs.
MKT304 Advertising Copy, Layout, and Design
3 crs.
MKT305 Internet & Interactive Media Marketing
3 crs.

International Marketing Concentration
9 crs.
BUS320 Logistics Management
3 crs.
IBA301 Principles of International Business
3 crs.
MKT311 International Marketing
3 crs.

Sales Management Concentration
15 crs.
MKT203 Sales and Techniques of Selling
3 crs.
MKT320 Sales Force Management and Leadership
3 crs.
MKT321 Customer Relationships Management
3 crs.

SPORT MARKETING Concentration
9 crs.
MKT201 Retail Merchandising and Management
3 crs.
MKT305 Internet & Interactive Media Marketing
3 crs.
SMG301 Sport Marketing
3 crs.

The university reserves the right to change or update the curriculum at any time. The university will notify students of any changes officially through the university website. 

For full course descriptions please refer to the University Catalog for the current Academic Year.


Program Outcomes

  • Marketing Strategy - Evaluate the role of strategic marketing and formulate a plan to maximize an organization’s overall marketing objectives.

  • Managing Marketing - Identify key target markets and develop a suitable strategic marketing mix to satisfy those key markets.

  • Marketing Research - Synthesize marketing research results to make better decisions in the creation of effective marketing strategies.

  • Business Ethics - Students will examine and apply ethical and professional behaviors and standards to contemporary business situations

  • Communication - Students will communicate professionally using written and/or oral skills essential to success in the business environment.

  • Fundamental Business Concepts - Students will demonstrate the ability to apply the fundamental concepts of Management, Marketing, Accounting, Finance, and Economics in a business environmen