Marketing Minor

The Marketing minor provides students with an introduction to the foundational concepts and principles of marketing. The program provides students a basic understanding of real-world applications of general marketing, selling techniques and retail merchandising/ management. Students will learn how to create a marketing plan, creative brief and the techniques of a competitive market analysis.

Marketing Minor Total Credits
15 crs.   
MKT200 Principles of Marketing
3 crs.   
MKT203 Sales and Selling Techniques
3 crs.   
MKT305 Internet & Interactive Media Marketing
3 crs.   
MKT382 Consumer Behavior
3 crs.   
MKT411 Marketing Research
3 crs.   

The university reserves the right to change or update the curriculum at any time. The university will notify students of any changes officially through the university website. 

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