The color standards consist of Primary, Accent and Background color palettes. There is also a Color Usage Ratio chart available to help understand how to use these three palettes.
Photography comprises the majority of the imagery we use. It is one of the most important elements of our visual voice.
In general, we want photographs that capture close-ups of faces, or classroom interaction between and among students and their professors. Include students (campus or online) working singly or in small groups on laptops, tablets or smartphones in a variety of indoor and outdoor settings.
Campus students should be featured in campus settings; adult learners can be featured in a wide array of settings, including home offices, cafes, living room sofas and even backyard decks – anywhere they might decide to sit down and do some coursework.