Whether you’re driving down the highway or watching TV from your couch, you see advertisements everywhere. To create successful campaigns brands rely on marketing-savvy professionals who understand consumer behaviors and industry trends. In Post University’s marketing degree program, you will study these topics and more as you prepare for a marketing career as a customer relationship manager, social media marketer, public relations and fundraising manager, retail manager, sales account executive, or communications specialist.
Program HighlightsThrough analysis of current markets, you will learn to develop and measure the effectiveness of marketing strategies in business-to-business, business-to-consumer and consumer-to-consumer segments across all sectors of the marketplace — locally, nationally and globally. You will also gain job-oriented knowledge and skills in:
To reach your specific career goals, you can add specialized marketing courses in General Marketing, Sales Management or International Marketing.
At Post University, we provide an educational experience that goes beyond curriculum and better prepares you for the real world once you get your degree. Our instructors are professional practitioners who bring years of experience from a variety of marketing jobs into the classroom, and they are always available to offer advice through any challenges you may face during your educational journey.
Digital MarketingFeaturing courses investigating Social Media marketing and Internet-specific media, students in this concentration will learn about companies that specialize in these areas, as well as the impact and use of social media, the internet, and interactive media to market to specific online audiences.
General MarketingThis concentration allows you to further expand your marketing knowledge with relevant upper-level electives.
Integrated Marketing CommunicationsBeyond theory, this concentration gives students hands-on opportunities to learn how to develop integrated marketing pieces for traditional or online delivery – or both – and ensure message consistency across platforms. International MarketingIn this concentration, you will be introduced to the challenges associated with managing marketing operations in international companies and concepts and ideas for solving them. Your courses will cover logistics management, international economics, multi-cultural consumers and more.
Market Research & Analytics After completing your concentration in Market Research & Analytics, you’ll have the strategies needed to analyze data generated by the online customer activities. You’ll also gain best practices for using the digital analytical tools that help management gain the insights needed to make smart, data-driven, customer-relevant business decisions.
Sales ManagementThrough courses in marketing management, customer relationship management, and sales force management and leadership, you will learn to create successful long-term growth for brands and companies, while building meaningful connections and relationships with customers and employees.
Sport MarketingStudents in this concentration will learn what it takes to explore marketing career opportunities in a variety of sport-specific venues – professional, amateur and collegiate. Upon completion, they’ll be able to lead marketing efforts at sports venues or online, from promotions to merchandising to advertising.
Get personal support as you pursue an exciting career in marketing. Contact us to enroll in our Connecticut-based or online marketing degree program today.
This degree program is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
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"At Post University, you never get lost in the crowd. Everyone here is treated like a star."
Jesse Perez, Class of 2016
"I am grateful to have been a part of Post’s Honors Program. The small class sizes and culturally enriched trips opens students up to a different side of learning."
Eryca Baez, Class of 2015
"I knew the second I got accepted that I wanted to attend Post. It was a great four years. I put a lot into my time there and I got a lot in return."
Alicia Mala, Class of 2013