Graduate Certificate in Marketing
Rebrand Yourself with an Online Graduate Certificate in MarketingProgram Overview
Coursework for your Graduate Certificate in Marketing online program includes studies in integrated communications, consumer behavior and buying motivations, research, analytics, brand management, and more. From exploring social and cultural influences in consumer psychology to building up the brands they want to identify with, coursework covers the fundamentals of effective marketing communications.
Curriculum
Graduate Certificate in Marketing: 12 Required Credits
Industry-Focused Curriculum for Professional Skills
Coursework for your marketing graduate certificate is designed to help you build the foundation of insights necessary to:
- Manage new product development
- Match value props to buying behaviors
- Leverage integrated marketing communications
- Drive growth through relationship management
Sample Courses
Strategic Marketing
This course presents a strategic marketing perspective that will help current and future business persons learn how to effectively analyze marketing problems and opportunities in a rapidly changing environment, and then apply critical thinking to develop appropriate strategies to gain a competitive advantage in business. In this course we will study the marketing-sales integration process, management of the brand as an asset, the use of strategy and analytical metrics in strategic marketing, and the alignment between strategic marketing, marketing ethics, and the entrepreneurial mindset.
Consumer Psychology and Buying Motivations
An essential part of marketing is understanding the consumer and the deliberate and imprudent motivations that drive their behavior. The drivers that engage consumers to act upon or make certain buying decisions allow the marketing executive to target the right customer for acquisition and retention. These drivers provide marketers with a better understanding of consumers’ needs and wants on a deeper, psychosomatic level. Beyond an overview of consumer behavior, this course will take a systemic look at the factors that stimulate consumer perception, judgment, and actions, while also exploring social and cultural influences. Finally, the course will examine ethical marketing and social responsibility and their impact on a consumer’s decision to utilize products or services.
Advanced Marketing Research and Analytics
This course studies the application of quantitative methods to aid in marketing research, analysis, and decision making. Students will have the opportunity to learn to develop research questions, survey construction, statistical processing in Excel, and data presentation and recommendations. This course addresses the critical role that technology plays throughout the marketing function.
Strategic Brand Management
Brand perception in a global and visual culture can affect consumer behavior and company success in the competitive environment. This course will examine brand management through seven approaches that include: economic, identity, consumer-based, personality, relational, community, and cultural. Students will explore the historical trajectory of brand management and its influence in the marketplace including how brand management has evolved, and the environmental drivers that inform the constructs and the interconnection of the seven brand approaches. Students will evaluate concepts and terminology, and gain an understanding of theory, practice, and application of the constructs of brand management. This course will look at practical strategies for brand management and its impact on consumer culture through analyzing different paradigms, assumptions, theory, methods and data, and managerial implications of brand management. Topics include concept development to real-world application in successful brand management with a focus on current trends and scholarship in the field.
The sample courses listed are intended to illustrate the types of coursework included in this program. Course offerings and requirements may change. Please consult the official University Catalog for current and complete program information.
Visit the University Catalog >> for Curriculum, Course Descriptions, and Program Outcomes.
“We want all our students to be workforce-ready, which is why we developed this marketing certificate program.”
Ready to Apply?
The admissions team is available to walk you through each step of the application process and clarify any remaining questions.
Accreditation
Institutional Accreditation
College (University) is accredited by the New England Commission of Higher Education (formerly the Commission on Institutions of Higher Education of the New England Association of Schools and Colleges, Inc.). Inquiries regarding the accreditation status by the Commission should be directed to the administrative staff of the institution. Individuals may also contact:
New England Commission of Higher Education
301 Edgewater Place, Suite 210, Wakefield, MA 01880
(781) 425 7785
E-Mail: [email protected]
For more information on Post University's state licensure or accreditation, please visit the Accreditation page.
Graduate Admissions Requirements
Post University maintains consistent graduate admissions standards for students enrolling online or on campus. While individual programs may include additional criteria, all applicants are evaluated using foundational requirements that support academic readiness and program alignment.
Common graduate admissions requirements include:
- Completion of a graduate admissions application
- Submission of official transcripts from all previously attended postsecondary institutions
- Documentation of a conferred bachelor’s degree from an accredited institution or an approved equivalent
- Participation in an admissions interview or advisory session, if recommended
- Submission of a personal statement, when requested, which may be required for applicants below a specified cumulative grade point average threshold
- Verification of all admissions materials
Graduate admissions requirements may vary by program and learning format. For complete and program-specific requirements, please review:
Why Students Choose Post University
“The capstone marketing strategy project was the most impactful. I created a full brand strategy for a real-world organization I work with, covering competitive analysis, segmentation, messaging, go-to-market strategy, and evaluation. The experience was incredibly validating—not only because it stretched my strategic thinking, but also because several of my recommendations were later implemented. That real-time application made the course one of the most valuable learning experiences I’ve had.”
Tuition & Ways to Save
An education at Post University is designed to provide long-term value. Tuition is competitively structured, and financial aid opportunities are available for those who qualify. Admissions and financial aid teams work with you to review available options and explain each step of the process clearly.
With multiple funding opportunities available, you may qualify for more than you expect.
Tuition Reductions →
Tuition reductions are available for eligible active-duty military service members, veterans, public safety professionals, education partners, alumni, and others who qualify.
Scholarships →
Post University offers a variety of institutional scholarships. Dedicated scholarship advisors assist students in identifying both institutional and relevant external scholarship opportunities.
Financial Aid →
Federal financial aid programs are available for many degree programs for students who qualify.
Transfer Credits →
Post University will evaluate course credit completed at eligible institutions, as well as credit earned through approved examinations or prior learning experiences, for potential transfer.
Military Benefits →
Military education benefits extend to active-duty service members, reservists, veterans, their families, and eligible Department of Defense civilian employees.
Student Loans →
Federal and private loan programs may be available to students who qualify.
Tuition Reductions →
Tuition reductions are available for eligible active-duty military service members, veterans, public safety professionals, education partners, alumni, and others who qualify.
Scholarships →
Post University offers a variety of institutional scholarships. Dedicated scholarship advisors assist students in identifying both institutional and relevant external scholarship opportunities.
Financial Aid →
Federal financial aid programs are available for many degree programs for students who qualify.
Transfer Credits →
Post University will evaluate course credit completed at eligible institutions, as well as credit earned through approved examinations or prior learning experiences, for potential transfer.
Military Benefits →
Military education benefits extend to active-duty service members, reservists, veterans, their families, and eligible Department of Defense civilian employees.
Student Loans →
Federal and private loan programs may be available to students who qualify.
Ready to take the next steps?
Admissions advisors are available to answer your questions, explain the application process, and help you explore which program aligns with your interests and experience.
If you are considering Post University, we invite you to begin the conversation.
Why Post University?
At Post University, you are not an anonymous face in a crowded lecture hall. You are known and supported from your first conversation through program completion. That is the meaning behind Post Makes It Personal®.
Our approach is grounded in three commitments: career focus, value, and personalization. Whether you are beginning your undergraduate journey, returning to continue your education, or pursuing a graduate degree, Post University offers programs developed with professional practice in mind, led by industry-experienced faculty, and delivered in formats designed to fit into your life.
Post people come from many different backgrounds and life stages. Some are stepping onto campus for the first time, while others are learning online while balancing work, family, military service, or community commitments. Across every format, students are part of a community built on connection, structure, and shared purpose.
Frequently Asked Questions
What is a Graduate Certificate in Marketing?
A graduate certificate in marketing is a focused academic credential that explores marketing strategy, consumer behavior, branding, and digital communication. The Graduate Certificate in Marketing at Post University examines contemporary marketing concepts within a streamlined graduate format.
What Could I Do with a Graduate Certificate in Marketing?
A marketing graduate certificate may complement experience in business or communications by strengthening your understanding of marketing strategy and analytics. It may be applicable across a variety of organizational settings where marketing functions are present.
Who Should Consider a Graduate Certificate in Marketing?
Individuals with a bachelor’s degree or higher, who are interested in expanding their knowledge of marketing, as well as professionals seeking additional academic credentials in the field, may consider this program.
How Long Does a Graduate Certificate in Marketing Take to Complete?
The length of the Graduate Certificate in Marketing from Post University varies depending on enrollment status. The typical length to complete the 12 required credits is 8 months.
Can I Get a Marketing Graduate Certificate Online?
Yes. The Graduate Certificate in Marketing at Post University is offered online in a format designed to be flexible for busy schedules.
Is a Marketing Graduate Certificate Worth It?
The value of a graduate certificate in marketing depends on your educational background and professional interests. For some, it may serve as a focused way to explore graduate-level marketing topics without enrolling in a full master’s degree program.
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