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Bachelor of Science in Marketing

 Make Lasting Impressions with a Bachelor’s Degree in Marketing 

This program is offered on Campus and Online.

Whether you’re driving down the highway or watching TV from your couch, you see advertisements everywhere. To create successful campaigns, brands rely on marketing-savvy professionals who understand consumer behaviors and industry trends. In Post University’s Bachelor of Science in Marketing degree program, you will study these topics and more as you prepare for a marketing career as a customer relationship manager, social media marketer, public relations and fundraising manager, retail manager, sales account executive, or communications specialist. 

Program Highlights

Through analysis of current markets, your bachelor’s in marketing degree will give you the tools you need to develop and measure the effectiveness of marketing strategies in business-to-business, business-to-consumer and consumer-to-consumer segments across all sectors of the marketplace—locally, nationally and globally.  

Your bachelor’s degree in marketing covers all the essentials involved in this necessary business field, from ethics, strategy, and research to marketing mixes and communication methods. You’ll learn what it takes to identify target audiences, analyze research for better decision-making, develop marketing plans, and help your organization meet its marketing objectives.  


What can I do with a Bachelor of Science in Marketing Degree? 

Upon completion of your bachelor’s degree in marketing, you’ll have built a solid knowledge base and skill set that will help you pursue any number of marketing-related career paths. Students are also well prepared to take their education to the next level and pursue post-graduate degree programs. 

With your B.S. in marketing degree in hand, you’ll have the skills to pursue career opportunities in advertising, digital media, corporate communications, brand management, marketing and more.  


Visit the University Catalog >> for Curriculum, Course Descriptions, and Program Outcomes.


Marketing Concentrations

Once you complete your core courses for your B.S. in Marketing, you will have the opportunity to tailor your degree to your specific career objectives with a number of concentrations, including Digital Marketing, Integrated Marketing Communications, International Marketing, Market Research & Analytics, Sales Management, and Sport Management. Or keep your options open by pursuing the General Marketing concentration for your bachelor’s degree in marketing. 

General Marketing
This concentration allows you to further expand your marketing knowledge with relevant upper-level electives.
Digital Marketing
Featuring courses investigating Social Media marketing and Internet-specific media, students in this concentration will learn about companies that specialize in these areas, as well as the impact and use of social media, the internet, and interactive media to market to specific online audiences.
Integrated Marketing Communications
Beyond theory, this concentration gives students hands-on opportunities to learn how to develop integrated marketing pieces for traditional or online delivery – or both – and ensure message consistency across platforms.
International Marketing
In this concentration, you will be introduced to the challenges associated with managing marketing operations in international companies and concepts and ideas for solving them. Your courses will cover logistics management, international economics, multi-cultural consumers and more.
Market Research & Analysis

After completing your concentration in Market Research & Analysis, you’ll have the strategies needed to analyze data generated by the online customer activities. You’ll also gain best practices for using the digital analytical tools that help management gain the insights needed to make smart, data-driven, customer relevant business decisions.

Sales Management
Through courses in marketing management, customer relationship management, and sales force management and leadership, you will learn to create successful long-term growth for brands and companies, while building meaningful connections and relationships with customers and employees.
Sport Management

Students in this concentration will learn what it takes to explore marketing career opportunities in a variety of sport-specific venues – professional, amateur and collegiate. Upon completion, they’ll be able to lead marketing efforts at sports venues or online, from promotions to merchandising to advertising. 


At Post University, we provide an educational experience that goes beyond curriculum and better prepares you for the real world once you get your degree. Our instructors are professional practitioners who bring years of experience from a variety of marketing jobs into the classroom, and they are always available to offer advice through any challenges you may face during your educational journey. 

Are you looking for the perfect B.S. in marketing degree to prepare for a more promising career future? Your search is over, but your future is just beginning. Contact us to apply now and earn your marketing degree at our Connecticut campus or online. 

This degree program is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).


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