Bachelor of Science in Marketing
Leave a Lasting Impression on Employers
This program is offered on Campus and Online.
Whether you’re driving down the highway or watching TV from your couch, you see advertisements everywhere. To create successful campaigns brands rely on marketing-savvy professionals who understand consumer behaviors and industry trends. In Post University’s marketing degree program, you will study these topics and more as you prepare for a marketing career as a customer relationship manager, social media marketer, public relations and fundraising manager, retail manager, sales account executive, or communications specialist.
Through analysis of current markets, you will learn to develop and measure the effectiveness of marketing strategies in business-to-business, business-to-consumer and consumer-to-consumer segments across all sectors of the marketplace — locally, nationally and globally. You will also gain job-oriented knowledge and skills in:
- Marketing strategy
- Marketing target
- Marketing research
- Marketing mix
- Marketing communication
- Business Ethics
To reach your specific career goals, you can add specialized marketing courses in General Marketing, Sales Management or International Marketing.
At Post University, we provide an educational experience that goes beyond curriculum and better prepares you for the real world once you get your degree. Our instructors are professional practitioners who bring years of experience from a variety of marketing jobs into the classroom, and they are always available to offer advice through any challenges you may face during your educational journey.
Bachelor of Science in Marketing
Normal Time to Completion: 48 Months
This program is offered on Main Campus, online, evenings, and weekends.
Students in the Bachelor of Science in Marketing program gain an understanding of current marketing theory and practices. The program is focused on current technological advances in marketing, ethical marketing practices, consumer relationships, and internet-based marketing trends. Students will gain job-oriented skills in brand development, social marketing, multicultural advertising, market research, strategic marketing, and sales promotions. Through analysis of current markets, students will learn how to measure the effectiveness of marketing strategies locally, nationally, and globally. Graduates are positioned for careers as customer relationship managers, social media marketers, public relations and fundraising managers, retail managers, digital marketers, and marketing managers. They will be able to develop marketing strategies in business-to-business, business-to-consumer, and consumer-to-consumer segments across all sectors of the marketplace. This degree program is programmatically accredited by the Accreditation Council for Business Schools and Programs.
- Marketing Strategy – Evaluate the role of strategic marketing and formulate a plan to maximize an organization’s overall marketing objectives.
- Managing Marketing – Identify key target markets and develop a suitable strategic marketing mix to satisfy those key markets.
- Marketing Research – Synthesize marketing research results to make better decisions in the creation of effective marketing strategies.
- Business Ethics – Students will examine and apply ethical and professional behaviors and standards to contemporary business situations
- Communication – Students will communicate professionally using written and/or oral skills essential to success in the business environment.
- Fundamental Business Concepts – Students will demonstrate the ability to apply the fundamental concepts of Management, Marketing, Accounting, Finance, and Economics in a business environment.
|114||B.S. IN MARKETING TOTAL CREDITS||120 crs||h|
|116||GENERAL EDUCATION||60 crs||h|
|117||COMMON CORE||12 crs||s|
|118||ENG110 College Writing||3 crs|
|119||ENG130 Literature and Composition||3 crs|
|120||COM107 Introduction to Communication||3 crs|
|121||CIS112 Introduction to Computing||3 crs|
|122||LIBERAL ARTS||21 crs||s|
|123||History Elective||3 crs|
The University reserves the right to change or update the curriculum at any time. The University will notify students of any changes officially through the university website.
For full course descriptions please refer to the University Catalog for the current Academic Year.
Integrated Marketing Communications
Market Research & Analytics
Why follow when you were born to lead? Take day, evening or weekend management classes at our Connecticut campus or choose online management courses to fit your current work schedule. Contact us now, and we’ll get in touch with you shortly.
This degree program is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
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