Bachelor of Science in Marketing
Leave a Lasting Impression on Employers
This program is offered on Campus and Online.
Whether you’re driving down the highway or watching TV from your couch, you see advertisements everywhere. To create successful campaigns brands rely on marketing-savvy professionals who understand consumer behaviors and industry trends. In Post University’s marketing degree program, you will study these topics and more as you prepare for a marketing career as a customer relationship manager, social media marketer, public relations and fundraising manager, retail manager, sales account executive, or communications specialist.
Through analysis of current markets, you will learn to develop and measure the effectiveness of marketing strategies in business-to-business, business-to-consumer and consumer-to-consumer segments across all sectors of the marketplace — locally, nationally and globally. You will also gain job-oriented knowledge and skills in:
- Marketing strategy
- Marketing target
- Marketing research
- Marketing mix
- Marketing communication
- Business Ethics
To reach your specific career goals, you can add specialized marketing courses in General Marketing, Sales Management or International Marketing.
At Post University, we provide an educational experience that goes beyond curriculum and better prepares you for the real world once you get your degree. Our instructors are professional practitioners who bring years of experience from a variety of marketing jobs into the classroom, and they are always available to offer advice through any challenges you may face during your educational journey.
|114||B.S. IN MARKETING TOTAL CREDITS||120 crs||h|
|116||GENERAL EDUCATION||60 crs||h|
|117||COMMON CORE||12 crs||s|
|118||ENG110 College Writing||3 crs|
|119||ENG130 Literature and Composition||3 crs|
|120||COM107 Introduction to Communication||3 crs|
|121||CIS112 Introduction to Computing||3 crs|
|122||LIBERAL ARTS||21 crs||s|
|123||History Elective||3 crs|
The University reserves the right to change or update the curriculum at any time. The University will notify students of any changes officially through the university website.
For full course descriptions please refer to the University Catalog for the current Academic Year.
- Marketing Strategy – Evaluate the role of strategic marketing and formulate a plan to maximize an organization’s overall marketing objectives.
- Managing Marketing – Identify key target markets and develop a suitable strategic marketing mix to satisfy those key markets.
- Marketing Research – Synthesize marketing research results to make better decisions in the creation of effective marketing strategies.
- Business Ethics – Students will examine and apply ethical and professional behaviors and standards to contemporary business situations
- Communication – Students will communicate professionally using written and/or oral skills essential to success in the business environment.
- Fundamental Business Concepts – Students will demonstrate the ability to apply the fundamental concepts of Management, Marketing, Accounting, Finance, and Economics in a business environment.
Featuring courses investigating Social Media marketing and Internet-specific media, students in this concentration will learn about companies that specialize in these areas, as well as the impact and use of social media, the internet, and interactive media to market to specific online audiences.
This concentration allows you to further expand your marketing knowledge with relevant upper-level electives.
Integrated Marketing Communications
Beyond theory, this concentration gives students hands-on opportunities to learn how to develop integrated marketing pieces for traditional or online delivery – or both – and ensure message consistency across platforms.
In this concentration, you will be introduced to the challenges associated with managing marketing operations in international companies and concepts and ideas for solving them. Your courses will cover logistics management, international economics, multi-cultural consumers and more.
Market Research & Analytics
After completing your concentration in Market Research & Analytics, you’ll have the strategies needed to analyze data generated by the online customer activities. You’ll also gain best practices for using the digital analytical tools that help management gain the insights needed to make smart, data-driven, customer relevant business decisions.
Through courses in marketing management, customer relationship management, and sales force management and leadership, you will learn to create successful long-term growth for brands and companies, while building meaningful connections and relationships with customers and employees.
Students in this concentration will learn what it takes to explore marketing career opportunities in a variety of sport-specific venues – professional, amateur and collegiate. Upon completion, they’ll be able to lead marketing efforts at sports venues or online, from promotions to merchandising to advertising.
Why follow when you were born to lead? Take day, evening or weekend management classes at our Connecticut campus or choose online management courses to fit your current work schedule. Contact us now, and we’ll get in touch with you shortly.
This degree program is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
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