Bachelor of Science in Marketing
Leave a Lasting Impression on Employers
This program is offered on Campus and Online.
Whether you’re driving down the highway or watching TV from your couch, you see advertisements everywhere. To create successful campaigns brands rely on marketing-savvy professionals who understand consumer behaviors and industry trends. In Post University’s marketing degree program, you will study these topics and more as you prepare for a marketing career as a customer relationship manager, social media marketer, public relations and fundraising manager, retail manager, sales account executive, or communications specialist.
Through analysis of current markets, you will learn to develop and measure the effectiveness of marketing strategies in business-to-business, business-to-consumer and consumer-to-consumer segments across all sectors of the marketplace — locally, nationally and globally. You will also gain job-oriented knowledge and skills in:
- Marketing strategy
- Marketing target
- Marketing research
- Marketing mix
- Marketing communication
- Business Ethics
To reach your specific career goals, you can add specialized marketing courses in General Marketing, Sales Management or International Marketing.
At Post University, we provide an educational experience that goes beyond curriculum and better prepares you for the real world once you get your degree. Our instructors are professional practitioners who bring years of experience from a variety of marketing jobs into the classroom, and they are always available to offer advice through any challenges you may face during your educational journey.
For Curriculum, Course Descriptions, and Program Outcomes visit the University Catalog >>
Integrated Marketing Communications
Market Research & Analytics
Why follow when you were born to lead? Take day, evening or weekend management classes at our Connecticut campus or choose online management courses to fit your current work schedule. Contact us now, and we’ll get in touch with you shortly.
This degree program is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
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Find out more about Post's Prior Learning Assessment (PLA) Program.