Bachelor of Science in Marketing
Pursue Your On-Campus or Online Bachelor’s in Marketing at Post University!Program Overview
Coursework for this bachelor’s degree program covers the tools used to develop and measure the effectiveness of marketing strategies in business-to-business (B2B) and business-to-consumer (B2C) segments across all sectors of the marketplace—locally, nationally, and globally. Coursework also covers tactics for identifying target audiences, analyzing research for better decision-making, developing marketing plans, and helping your organization meet its marketing objectives.
Curriculum
Program Requirements – 120 Total Credits
Essential Skills Core: 21 Required Credits
General Education: 21 Required Credits
Major and Concentrations: 63 Required Credits
Open Electives: 15 Required Credits
Industry-Focused Curriculum for Professional Skills
Coursework for your Bachelor of Science in Marketing program is designed to help you build competencies and professional skills for:
- Marketing Strategy – maximize the effectiveness of your organization’s marketing efforts
- Marketing Management – identify markets and create relevant strategic communications
- Marketing Research – synthesize research results for better decision making
- Business Ethics – employ professional behaviors to in business and marketing situations
- Communication – write and speak more professionally
- Business Concepts – apply fundamentals for management, finance, accounting, etc.
Concentrations
Bachelor’s in Marketing Concentrations
From general marketing management to digital marketing, your Bachelor of Science in Marketing offers the opportunity to tailor your degree to your specific marketing career objectives with one of these relevant concentration options:
General Marketing
With one-on-one guidance from a dedicated student success advisor, this option gives students even greater flexibility to design a program path of study to fit their futures.
Digital Marketing
Featuring courses in social media marketing and internet-specific media, this concentration covers companies that specialize in these areas as well as the impact and use of social media, the internet, and interactive media to market to specific online audiences.
Integrated Marketing Communications
Beyond theory, this concentration gives students hands-on opportunities to build skills they could use to develop integrated marketing pieces for traditional or online delivery—or both—and ensure message consistency across platforms.
International Marketing
This concentration introduces the challenges associated with managing marketing operations in international companies and concepts and ideas for solving them. Courses cover logistics management, international economics, multi-cultural consumers, and more.
Market Research & Analysis
This concentration explores marketing strategies used to analyze data generated by online customer behavior and activities. Coursework covers marketing research best practices for using the digital analytical tools that help management gain the insights needed to make smart, data-driven, customer-relevant business decisions.
Sales Management
Through courses in marketing management, customer relationship management, and sales force management and leadership, students will have the opportunity to learn what it takes to create successful long-term growth for brands and companies while building meaningful connections and relationships with customers and employees.
Sport Marketing
This concentration explores marketing career opportunities in a variety of sport-specific venues—professional, amateur, and collegiate. Coursework covers what it takes to lead marketing efforts at sports venues or online, from promotions to merchandising to advertising.
Sample Courses
Principles of Marketing
This course examines the basic principles, theories, and practices of marketing and its impact on the product, price, place, and promotion decisions in the global market. Market segmentation, customer value, buyer behavior, and other factors that influence effective marketing decisions are explored.
Consumer Behavior
This course focuses on understanding consumer behavior and its role in developing successful marketing strategies. Key concepts include the internal and external factors that influence the customer journey, the use of analytics to derive customer behavior insights, and the translation of insights into effective marketing strategies.
Business To Business Marketing
This course offers an overview of marketing as it applies to raw material suppliers, manufacturers, and middlemen. This includes industrial demand, marketing intelligence systems and analysis, product and service best practices, ethics, and ad agency support. Individual research, readings, videos, communities of practice, group conversations, written assignments will provide the foundation for a highly interactive and multimedia learning experience.
Strategic Marketing
This course combines elements of strategic marketing with a focus on developing essential skills for workplace success. It is designed to provide students with an understanding of strategic marketing concepts and tools, while also exploring the demands and expectations of the professional workforce. Students will engage in practical exercises, role plays, and real-world simulations to apply strategic marketing concepts and workforce readiness skills.
The sample courses listed are intended to illustrate the types of coursework included in this program. Course offerings and requirements may change. Please consult the official University Catalog for current and complete program information.
Visit the University Catalog >> for Curriculum, Course Descriptions, and Program Outcomes.
Ready to Apply?
The admissions team is available to walk you through each step of the application process and clarify any remaining questions.
Accreditation
Institutional Accreditation
College (University) is accredited by the New England Commission of Higher Education (formerly the Commission on Institutions of Higher Education of the New England Association of Schools and Colleges, Inc.). Inquiries regarding the accreditation status by the Commission should be directed to the administrative staff of the institution. Individuals may also contact:
New England Commission of Higher Education
301 Edgewater Place, Suite 210, Wakefield, MA 01880
(781) 425 7785
E-Mail: [email protected]
Programmatic Accreditation
This degree program is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
For more information on Post University's state licensure or accreditation, please visit the Accreditation page.
Undergraduate Admissions Requirements
Post University’s undergraduate admissions process is structured to be accessible for students planning to study online or on campus. All applicants must complete an admissions application and demonstrate high school completion or an equivalent credential.
Acceptable documentation includes:
- An official high school transcript showing graduation
- A General Education Development (GED) certificate or equivalent diploma
- A home-school transcript recognized by the student’s state
- An associate degree transcript
- Official college-level credit, typically 60 or more semester hours, that may apply toward a bachelor’s degree
Applicants are encouraged to connect with admissions advisors, including participating in an advisory session or interview, to support their transition into their selected program.
For detailed and format-specific requirements, including documentation and enrollment steps, please visit:
Why Students Choose Post University
“When I went to Post, I felt that family atmosphere. You know the saying “Post Makes it Personal?” I genuinely feel like it’s true. I felt that sense of home.”
Tuition & Ways to Save
An education at Post University is designed to provide long-term value. Tuition is competitively structured, and financial aid opportunities are available for those who qualify. Admissions and financial aid teams work with you to review available options and explain each step of the process clearly.
With multiple funding opportunities available, you may qualify for more than you expect.
Tuition Reductions →
Tuition reductions are available for eligible active-duty military service members, veterans, public safety professionals, education partners, alumni, and others who qualify.
Scholarships →
Post University offers a variety of institutional scholarships. Dedicated scholarship advisors assist students in identifying both institutional and relevant external scholarship opportunities.
Financial Aid →
Federal financial aid programs are available for many degree programs for students who qualify.
Transfer Credits →
Post University will evaluate course credit completed at eligible institutions, as well as credit earned through approved examinations or prior learning experiences, for potential transfer.
Military Benefits →
Military education benefits extend to active-duty service members, reservists, veterans, their families, and eligible Department of Defense civilian employees.
Student Loans →
Federal and private loan programs may be available to students who qualify.
Tuition Reductions →
Tuition reductions are available for eligible active-duty military service members, veterans, public safety professionals, education partners, alumni, and others who qualify.
Scholarships →
Post University offers a variety of institutional scholarships. Dedicated scholarship advisors assist students in identifying both institutional and relevant external scholarship opportunities.
Financial Aid →
Federal financial aid programs are available for many degree programs for students who qualify.
Transfer Credits →
Post University will evaluate course credit completed at eligible institutions, as well as credit earned through approved examinations or prior learning experiences, for potential transfer.
Military Benefits →
Military education benefits extend to active-duty service members, reservists, veterans, their families, and eligible Department of Defense civilian employees.
Student Loans →
Federal and private loan programs may be available to students who qualify.
Ready to take the next steps?
Admissions advisors are available to answer your questions, explain the application process, and help you explore which program aligns with your interests and experience.
If you are considering Post University, we invite you to begin the conversation.
Why Post University?
At Post University, you are not an anonymous face in a crowded lecture hall. You are known and supported from your first conversation through program completion. That is the meaning behind Post Makes It Personal®.
Our approach is grounded in three commitments: career focus, value, and personalization. Whether you are beginning your undergraduate journey, returning to continue your education, or pursuing a graduate degree, Post University offers programs developed with professional practice in mind, led by industry-experienced faculty, and delivered in formats designed to fit into your life.
Post people come from many different backgrounds and life stages. Some are stepping onto campus for the first time, while others are learning online while balancing work, family, military service, or community commitments. Across every format, students are part of a community built on connection, structure, and shared purpose.
Frequently Asked Questions
What Could I Do with a Bachelor of Science in Marketing?
Upon completion of your BS in Marketing program, you will have had the opportunity to learn what it takes to apply modern marketing theories, practices, and techniques in B2B and B2C settings. Courses explore several key issues in the marketing world today, from social marketing and multi-cultural advertising to brand development. It offers the kind of education you could use to pursue emerging opportunities in digital media, corporate communications, brand management, and advertising. Or use it as a steppingstone toward a graduate degree and more opportunities down the line.
What is a marketing degree?
A marketing degree, like a bachelor of science in marketing (BS in marketing), helps students gain the knowledge and skills needed to understand and implement marketing strategies. It covers consumer behavior, market research, advertising, branding, digital marketing, sales, and strategic planning. This degree provides a comprehensive understanding of marketing principles and practices.
How long does it take to get a marketing degree?
The time to complete a marketing degree varies based on factors such as program type and student course load. Typically, a traditional BS in marketing program takes around four years of full-time study. Accelerated programs or online options may shorten this timeline, allowing students to graduate sooner.
Could I pursue a bachelor’s in marketing online?
Yes, you can pursue a bachelor’s degree in marketing online through Post University. The online program offers a comprehensive curriculum designed to provide foundational knowledge and practical skills in marketing. The online marketing program is flexible, allowing students to study at their own pace while balancing other commitments. Additionally, the online format includes interactive courses and access to experienced faculty to support your educational journey.
Is a marketing degree worth it?
A marketing degree could be worth it if you are passionate about the field and have an interest in marketing, advertising, or related industries. It provides a solid foundation in key areas such as consumer behavior, market research, digital marketing, and strategic planning, which are essential for many business roles. However, its value also depends on your career goals, your commitment to the program, and your willingness to gain practical experience alongside your studies.
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