Bachelor of Science in Marketing
Pursue Your On-Campus or Online Bachelor’s in Marketing at Post University!
Are you interested in exploring the world of marketing, from traditional advertising strategies to marketing products and services online? At Post University, our Bachelor of Science in Marketing (BS in Marketing) program is designed to offer the learning experiences you could use to build a professional set of marketing strategies, tactics, and insights. Plus, it is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP), helping to ensure the quality and relevance of the educational content of our bachelor’s in marketing program.
Coursework for this bachelor’s degree program covers the tools used to develop and measure the effectiveness of marketing strategies in business-to-business (B2B) and business-to-consumer (B2C) segments across all sectors of the marketplace—locally, nationally, and globally. Coursework also covers tactics for identifying target audiences, analyzing research for better decision-making, developing marketing plans, and helping your organization meet its marketing objectives.
What Could I Do with a Bachelor of Science in Marketing?
Upon completion of your BS in Marketing program, you will have had the opportunity to learn what it takes to apply modern marketing theories, practices, and techniques in B2B and B2C settings. Courses explore several key issues in the marketing world today, from social marketing and multi-cultural advertising to brand development. It offers the kind of education you could use to pursue emerging opportunities in digital media, corporate communications, brand management, and advertising. Or use it as a steppingstone toward a graduate degree and more opportunities down the line.
Visit the University Catalog >> for Curriculum, Course Descriptions, and Program Outcomes.
Industry-Focused Curriculum for Professional Skills
Coursework for your Bachelor of Science in Marketing program is designed to help you build competencies and professional skills for:
- Marketing Strategy – maximize the effectiveness of your organization’s marketing efforts
- Marketing Management – identify markets and create relevant strategic communications
- Marketing Research – synthesize research results for better decision making
- Business Ethics – employ professional behaviors to business and marketing situations
- Communication – write and speak more professionally
- Business Concepts – apply fundamentals for management, finance, accounting, etc.
Bachelor’s in Marketing Concentrations
From general marketing management to digital marketing, your Bachelor of Science in Marketing offers the opportunity to tailor your degree to your specific marketing career objectives with one of these relevant concentration options:
General Marketing
With one-on-one guidance from a dedicated student success advisor, this option gives students even greater flexibility to design a program path of study to fit their futures.
Digital Marketing
Featuring courses in social media marketing and internet-specific media, this concentration covers companies that specialize in these areas as well as the impact and use of social media, the internet, and interactive media to market to specific online audiences.
Integrated Marketing Communications
Beyond theory, this concentration gives students hands-on opportunities to build skills they could use to develop integrated marketing pieces for traditional or online delivery—or both—and ensure message consistency across platforms.
International Marketing
This concentration introduces the challenges associated with managing marketing operations in international companies and concepts and ideas for solving them. Courses cover logistics management, international economics, multi-cultural consumers, and more.
Market Research & Analysis
This concentration explores marketing strategy used to analyze data generated by online customer behavior and activities. Coursework covers marketing research best practices for using the digital analytical tools that help management gain the insights needed to make smart, data-driven, customer-relevant business decisions.
Sales Management
Through courses in marketing management, customer relationship management, and sales force management and leadership, students will have the opportunity to learn what it takes to create successful long-term growth for brands and companies while building meaningful connections and relationships with customers and employees.
Sport Management
This concentration explores marketing career opportunities in a variety of sport-specific venues—professional, amateur, and collegiate. Coursework covers what it takes to lead marketing efforts at sports venues or online, from promotions to merchandising to advertising.
Benefits of Earning an Online Bachelor’s in Marketing Degree
From the admissions process to the day you graduate, we are with you every step of the way.
- Receive support from a personal Post team of advisors focused on your academic success
- Learn from industry-experienced professionals in interactive courses
- No class times or set login times for your online bachelor’s in marketing education
- Online courses emphasize practical application of marketing principles
Pursue Your Bachelor of Science in Marketing at Post!
At Post University, we are focused on your success, in and out of the classroom. A student success advisor will work with you one-on-one to answer your questions and help you address challenges throughout your degree program. On campus or online, we are here to help you achieve your personal and professional goals.
Ready for a degree that offers a better understanding of what it takes to pursue a professional future in marketing? Contact us to learn more about our BS in Marketing.
This degree program is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
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