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Digital Marketing Manager – Sentinel U

OVERALL PURPOSE OF THE JOB:

Sentinel U is currently seeking a well-rounded, collaborative and creative Digital Marketing Manager to assist our fast-paced high-performing marketing team. The ideal candidate for this role has knowledge and experience with email marketing automation, CRM marketing, digital marketing techniques, reporting and continuously stays up to date on the latest marketing trends and best practices. They bring experience in strategy development and tactical execution of multi-channel marketing campaigns to successfully generate leads, increase sales and improve customer acquisition and retention. Strong understanding of performance metrics and ability to analyze data to create recommendations and optimize campaigns is required. The Digital Marketing Manager will report to the Marketing and Communications Director and produce marketing strategies that support overall business objectives, initiatives and growth goals.

DUTIES:

  • Work with agency to create, monitor and optimize dynamic Pay-Per-Click (PPC) and paid social campaigns through Google AdWords, Bing, Yahoo, Facebook, LinkedIn, etc.
  • Manage and optimize display marketing efforts. Work with graphic designers to build creative for banner ads.
  • Create and manage lead nurturing efforts including automated email campaigns. Optimize and further integrate marketing automation efforts and lead nurturing processes through email, content, website, landing pages and social channels.
  • Update and optimize website for SEO and user experience. Experience with WordPress and heatmaps a plus.
  • Evaluate effectiveness of marketing efforts and make recommendations to improve policies, processes and programs, increase qualified leads and conversion rates, and drive revenue generation.
  • Develop and manage a marketing calendar of initiatives and regularly communicate upcoming initiatives and expected outcomes with Sales & Marketing team members.
  • Manage outside vendors and advertising agency to develop and execute creative marketing and advertising plans/tactics. Supervise development of online ad copy and content according to appropriate messaging and brand standards for text ads, display ads, email blasts and sponsored articles.
  • Proofread articles, email blasts, website, landing pages, display ad copy.

JOB KNOWLEDGE AND EXPERIENCE:

  • Demonstrated digital marketing experience building and managing inbound and outbound integrated marketing campaigns including email, social media, website, video, paid search and branding principles
  • Experience driving lead generation efforts within digital channels
  • Experience driving lead nurturing efforts and marketing automation
  • Deep understanding of, and experience with, modern marketing models including lead scoring, pipeline design, and automated campaign frameworks.
  • Ability to plan, manage, organize, schedule, coordinate and make decisions and judgments relating to assigned projects in fast-paced environment with tight deadlines and changing priorities
  • Experience reporting data and analytics to support marketing decisions
  • BS/BA degree in business or marketing or related field
  • 3 – 5 years of marketing experience
  • Excellent proofreading and editing skills; editorial planning experience a plus
  • Ability to direct and supervise writers, designers, consultants, web developers, video production agencies and other vendors
  • CMS and CRM experience a plus
  • Experience managing brand best practices
  • Education Technology experience a plus

SENTINEL U:

Sentinel U was founded by experts in online healthcare education. We create immersive digital learning experiences through educational simulations, digital learning tools and interactive assignments for healthcare professionals and educators. Our products help enhance the learning experience by increasing engagement and skill retention throughout the learning process. Our unique technologies include educational 3-D simulations, immersive digital assignments and interactive virtual intelligent agents (or chatbots) used in nursing school courses and hospital training programs.

Sentinel U is a division of American Sentinel College of Nursing and Healthcare which is part of Post University. Educating healthcare professionals for more than a decade, American Sentinel understands the stresses of the U.S. healthcare transformation on nurses and clinicians, healthcare professionals, and administrative leaders. If you are looking for a high energy team atmosphere, Sentinel U is the place for you.

Post University requires, as a condition of employment, that all new hires and employees have or obtain the Covid-19 vaccination and booster, and provide proof of same unless an exemption or deferral is approved.

As a member of our Post University team, the individual will share in a 130-year tradition of helping people achieve their personal and professional goals. Located in Waterbury, Connecticut, Post University has a vibrant campus and an excellent online program. The University offers a competitive salary and benefits package that includes medical, dental, 401(k) and tuition benefits.

Interested candidates should forward cover letter, resume, and three references to Post University Associate Experience.

Disclaimer: This opportunity may be withdrawn and/or amended.

POST UNIVERSITY IS AN EQUAL OPPORTUNITY EMPLOYER that employs in compliance with all applicable laws. We do not discriminate because of sex, sexual orientation, age, race, color, religious creed, marital status, national origin, ancestry, disability, handicap or other legally protected status. Equal access to programs, service and employment is available to all persons. Those applicants requiring reasonable accommodation to the application and job interview process should notify the Director of Associate Experience, Post University.

"Post University a great place for great minds to develop their careers, no matter what role you fulfill."

Donna, Post Employee for 25 years

"You really build a strong relationship with each student, and their success becomes your success."

Caitlin, Academic Success Counselor

"The work environment at Post is extremely positive and happy, and you have the opportunity to connect with your employees."

Gina, Post Management