You’re on the hunt for a degree program and career field that excites you while also providing a clear path to professional success. Look no further than marketing. It is both diverse enough to offer a variety of opportunities and customizable enough to lead directly to several promising positions.
What Jobs Can You Get with a Marketing Degree?
From public relations to social media, careers for marketing majors abound. This has long been the case, but the field has expanded considerably in just a few short years. Several of today’s most exciting job titles did not exist as of a decade ago. The same may be true of the next decade, in which new technologies and platforms will revolutionize how brands interact with consumers.
If there’s a downside to all this opportunity, it’s that future professionals may struggle to determine the best jobs for marketing majors—and more importantly, which roles will best fit their unique skills and interests.
Given the degree of specialization required for many of today’s top marketing jobs, it’s important to start thinking about career opportunities early on. As you plan your professional trajectory, keep the following options in mind:
1. Market Research Analyst
Brands are on a never-ending quest to answer an all-important question: What, exactly, do today’s consumers want? These desires can fluctuate quickly, making it difficult for both new and established companies to deliver on customers’ lofty expectations.
Insight is key, so market research analysts monitor results and project trends using everything from questionnaires to cutting-edge predictive analytics. They may use statistical software to analyze data before converting it into reports and presenting results to management.
According to the U.S. Bureau of Labor Statistics, market research analysts hold a far better outlook than most professions. The field is expected to see the addition of over 130,000 new job openings by 2029. This demand could drive considerable wage growth, although, at a median of $63,790 per year, the field already produces excellent earnings.
2. Demand Generation Manager
Identified by Robert Half’s The Creative Group as a “hot job,” the position of demand generation manager takes on a long-term focus to cultivate desirable customer and client relationships. Often, these employees are charged with helping businesses break into new markets or advertise new products. They may be responsible for leading A/B testing and executing multi-channel lead campaigns.
To succeed in this emerging field, demand generation managers must possess a combination of technical knowledge and leadership skills. With the right abilities, they can command a high wage; The Creative Group 2021 Salary Guide reveals a median salary of $89,250.
3. Product Manager
While brand messaging matters, product design remains at the heart of any business venture. Without quality products that appeal to a company’s base, marketing efforts will ultimately prove hollow.
Product managers identify areas of customer interest to determine which potential products or services are most likely to resonate and drive long-term growth. From there, they work with dedicated teams to figure out how preferred products can best be produced, distributed, and marketed to customers.
While these professionals are often referred to as the “CEO of product,” experts at the Harvard Business Review explain that they actually serve as a liaison between management and technical departments. They’re responsible for revenue modeling, resource allocation, and feature prioritization.
According to the Creative Group 2021 Salary Guide, the average product manager can expect to earn $90,500 per year. While the BLS doesn’t forecast new jobs specifically for product management, it points to an outlook of 6 percent by 2029 for the broad category of marketing management.
4. User Experience Specialist
A multi-disciplinary field, user experience (UX) calls for a diverse skillset. The concept refers to any interaction users have with products or services. Design-oriented user experience specialists consider how specific elements of key offerings will impact users and their perception of a given brand.
Above all else, UX specialists aim to provide a streamlined and enjoyable experience for every user. How this goal is achieved depends on the nature of the product and industry, as well as the specific desires of intended users. A combination of market research and product development principles may be required to achieve ambitious UX objectives.
Experts at Robert Half’s Creative Group anticipate that creative professionals with experience in UX will be highly sought after in the next few years, even if they don’t take on job titles that include this acronym. UX researchers—who gather the information needed for design success—earn an average annual salary of $89,000, while UX designers can expect to take home $98,250 per year.
5. Public Relations Specialist
In a rapidly evolving field, the familiar position of public relations specialist remains as important as ever. While this role is beginning to encompass a more digital element, it still rests on the power of traditional journalism and other media initiatives to craft a brand’s public perception.
According to the BLS, positions for PR specialists are projected to grow 7 percent between 2019 and 2029. This is slightly higher than the national average across all occupations. As of 2019, this job commanded a median annual pay of $61,150. PR specialists employed directly by corporations, political campaigns, and government agencies tend to earn more than those working for educational institutions or PR firms.
6. Social Media Specialist
Today’s customers and clients look to social media to establish strong connections with the brands they follow. Platforms such as Facebook, Instagram, and even TikTok provide companies a valuable opportunity to craft interactive campaigns that appeal to specific types of consumers. The return on investment can be considerable, but not just anybody is capable of planning and executing the strategic content that today’s social media accounts require.
Enter the social media specialist. This professional understands today’s hottest platforms inside and out—and knows which trends to follow and which to discard. Social media specialists gather extensive data to determine the current impact of outreach efforts as well as information on consumer demographics and preferences. From there, they plan campaigns capable of getting customers invested while remaining in sync with overarching brand strategies.
This job requires a clear commitment to remaining on the cutting edge of digital marketing trends, as the industry’s fast pace makes it easy to fall behind. Successful social media specialists also understand the importance of metrics, which they gather and analyze exhaustively to determine how best to engage and excite followers—and how to get them to convert.
The BLS categorizes social media specialist as a PR job, which, as indicated above, holds a promising outlook for the next several years. Data gathered by Glassdoor suggests that the average social media specialist earns $48,299. Wages can vary considerably based on the size of the organization and the scope of its social media strategy. Some specialists prefer to take a more independent approach by setting their own rates and working as consultants.
7. Customer Experience Marketing Manager
Customer experience and segmentation (CXS) represents a growing area of marketing that holds a great deal of potential. This promising field combines actionable data on consumer demographics and behavior with feedback from customers to better determine what specific types of people want and need from the brands they follow.
Data gathered from customer experience marketing teams can be used to drive segmentation efforts. The goal? A customized experience that abides by core brand strategies. Successful segmentation must also take the need for diversity and cultural sensitivity into account.
Skilled customer experience marketing managers are in high demand. Glassdoor refers to these professionals as market segment managers who earn an average $69,239 per year.
8. Experiential Marketing Specialist
Digital efforts may dominate the modern marketing field, but in-person initiatives can also make a difference. One consequential brand experience can lead to years of customer loyalty, so experiential marketing specialists are important. These professionals draw on the power of special events to attract attention from new prospects while increasing engagement among current followers.
Experiential marketing specialists gather and analyze consumer data to determine which types of events might appeal most to core customers. They use this information to plan and execute exciting events that are specifically designed to meet business objectives. These could include everything from brand activations to product giveaways.
During and after events, specialists track metrics to determine whether experiential efforts produce desired results. This role calls for a combination of creativity, communication skills, and detail-oriented data tracking.
These days, experiential marketing specialists are often asked to make digital events feel like in-person occasions. For example, they may be called upon for Zoom conferences or live celebrations on Facebook.
Whether events occur in person or on a digital basis, experiential marketing specialists are in demand. Data gathered by Glassdoor suggests average annual earnings of $65,834 for this position.
9. Performance Marketing Specialist
Highlighted by The Creative Group 2021 Salary Guide as one of the most promising of today’s emerging jobs, this position acknowledges the importance of paid marketing in today’s digital world. From display ads to retargeting, a variety of paid strategies require careful planning and execution. Otherwise, brands risk overspending on campaigns that deliver minimal traffic or fail to encourage website visitors to convert.
As the Performance Marketing Association explains, this practice has “successfully reversed the traditional value proposition of advertising” while allowing for real-time ROI measurement. This growing field employs experts at the forefront of several key marketing advancements, including mobile design and voice search.
Data from Glassdoor reveals average annual earnings of $65,834 for performance marketing specialists. With a few years of experience, these employees can advance into managerial positions, as performance marketing increasingly involves sizable teams headed up by skilled supervisors.
10. Brand Strategist
While many of the jobs highlighted above deal with brand messaging, it’s easy for a company’s core philosophy and tone to lose cohesiveness as different professionals take on various aspects of digital marketing. Hence, the need for a dedicated strategist to define a company’s brand and ensure that all marketing efforts abide by it.
Brand strategists aim to shape customer perception in a way that makes marketing efforts and sales initiatives more effective. Their work typically encompasses three key areas: brand core (or defining the brand), positioning within the market, and external definitions (or brand personas).
Once limited to large international corporations, brand strategy is now common across non-profit organizations and even seen in some small to midsize businesses. Brand strategy consultants may work with multiple companies to help them define their brands and execute initiatives to build on that definition. Salaries can vary dramatically, but Glassdoor points to average earnings of $70,175 per year.
11. Content Strategist
At first glance, brand and content strategies may seem too similar to warrant separate positions. In reality, however, these roles hold dramatically different responsibilities that call for a high degree of specialization.
While brand strategists provide insight into an overarching identity and the messaging that should accompany it, content strategists determine how this vision will actually be executed via digital content such as blog posts or social media.
Many content strategists are exclusively employed by specific organizations but freelancing and consulting are also common. This approach allows strategists to enjoy a greater degree of control and mobility, with many setting their own hours and choosing to operate within targeted content niches.
The Creative Group 2021 Salary Guide points to a midpoint starting salary of $74,500 for content strategists. Opportunities for advancement are considerable, with strategists who hold sufficient experience and advanced academic credentials often earning well over six figures.
Whether you’re passionate about user experience, brand strategy, or social media, a Bachelor of Science in Marketing can position you for a successful career in a niche you love. Prepare now to take advantage of the marketing opportunities of tomorrow.
Please note jobs, career outcomes, and/or salaries highlighted in this blog do not reflect jobs, career outcomes, and/or salaries expected from any Post University program. To learn more about Post University’s program and their outcomes, please fill out a form to speak with an admissions representative.