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Business womanWhether you aspire to one day manage a marketing department or want to stretch the mechanics of marketing to another job field, there are many ways to leverage a degree in this area. Here are five you can take to the job bank.

It’s often a requirement

Experience looks great on a resume, but these days it can take a backseat to degree credentials. Employers tend to hire marketing specialists with a degree – at the very least an associate’s degree. Those with a bachelor’s degree or higher may pursue roles in management.

You can serve in many industries

Marketing is an important facet of all sectors, from private companies to government and nonprofit organizations – all of these rely on marketing specialists to promote as well as inform consumer audiences. For example, if you love animals, you could apply your marketing degree in a veterinary office setting, or if you like the outdoors, you might specialize in marketing for an outdoor gear company.

Take aim at a higher salary

Besides the potential reward of career advancement, those with four-year degrees can earn 98 percent more hourly than those without a degree, according to Labor Department findings. In the early 1980s, the difference was 64 percent, so this trend shows no sign of losing momentum.

Take on greater responsibility

If you have your eye on a management role, a degree might be the missing link in your career path. Not only can a degree beef up your current skills base to prepare you for the challenges of a move forward in your career, but many employers also want to hire and promote those with degrees. Many degree programs let you continue working while you learn through online and flexible class schedules, so it’s a win-win!

Choose from a wide range of job roles

If your interest leans more toward sales, this is where many marketing graduates launch their long-term careers, and those continuing in this area can build toward sales management. Advancing from sales or other marketing-related foundation, graduates can also pursue areas such as advertising, marketing, public relations or product management.

Here are just a few roles marketing graduates can pursue:

  • Content Marketing Manager
  • Digital Brand Manager
  • Online Product Manager
  • SEO Manager
  • Social Media Manager

Some of these job roles, such as SEO Manager and Social Media Manager, didn’t exist just ten years ago, which means the marketing field continues to expand for graduates seeking not just a paycheck but also exciting new ways to make their contribution and their mark in this growing, changing world.
Marketing Benefits Infographic