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If you’re one of those people who envies others who say: “My work is actually more like play” — a degree that combines business and marketing techniques with sports management could be your ticket to career fulfillment. A Bachelor of­ Science in Business Administration with a concentration in Sport Management lets you turn your passion for the exciting world of athletics into a highly rewarding and often-lucrative career.

Students with degrees in sport management find a wide array of employment options open to them, both in the United States and internationally. Job opportunities might find you working for:

  • Major or minor league teams
  • Sports arenas and stadiums
  • Talent management agencies
  • Public relations and marketing firms
  • Sports broadcasting firms
  • Colleges and universities
  • Sportswear clothing design companies
  • Equipment manufacturers

Strong career prospects in the thriving sports industry

You already know what a huge role sports play in the culture and economy of the United States. The 2017 edition of the PwC Sports Outlook projects the North American sports market to grow at a compound annual rate of 3.1 percent to $78.5 billion in 2021 from $69.3 billion in 2017. Researchers cite four key segments responsible for these numbers:

  • Media rights
  • Gate revenues
  • Sponsorship
  • Merchandising

The rapid growth and expansion of basketball, football, and volleyball in North America is expected to propel the growth of the North America team sports market. And if team sports are where your interests lie, the growth projections are even more impressive in that arena. Research and Markets anticipates the global team sports market to reach $25,346.5 million (USD) in 2024, up from $13,700.0 million (USD) in 2016.

The “Team Sports Market: Global Demand Analysis & Opportunity Outlook 2024” report notes the market is “primarily driven by growing awareness among the population regarding fitness and wellness which is leading them towards outdoor sports such football, baseball, soccer and other sports activities.”

Additionally, the increase in advertising and social media efforts by teams and other sports events is growing the fan base and will continue to fuel the expansion of the global market size of team sports in the future. The report also points to the growing participation of the female population in sports as a key factor in the growth of this market worldwide.

Unlimited opportunities for Sport Management business graduates

Whether you dream of managing a first-class sports stadium or a world-class athlete’s career, a B.S. business degree with a sport management concentration provides you with a solid foundation for success. Your working knowledge of sports marketing, management, law, and finance prepares you to step into a variety of positions.

The U.S. Bureau of Labor Statistics’ 2018-19 Occupational Outlook Handbook projects faster-than-average job growth in sports occupations through 2026. This expected 10 percent increase is attributed to the expansion funded by the multi-billion dollar profits from the sports industry. Some popular career choices and their median salaries include:

Coaches and Scouts:

Coaches teach amateur or professional athletes the skills they need to succeed, while scouts look for new players and evaluate their skills and likelihood for success at the college, amateur, or professional level, explains the BLS.

The increasing participation in high school and college sports is expected to increase the demand for coaches and scouts by 13 percent between now and 2026, faster than the average for all occupations. The median annual salary in 2017 was $32,270.

Agents and Business Managers:

Contract negotiations and trade deals fall to the athlete’s agent or business manager. The BLS cites a median 2017 salary of $64,940.

Sports Marketing or Public Relations Manager:

Expect faster-than-average growth in this field at 10 percent, with a median salary of $132,230 in 2017. This executive negotiates endorsement deals, arranges public appearances and speaking engagements, and schedules media interviews.

Other promising sports industry career trends

Look for new positions in the sport management field to arise as technology continues to change and reshape our culture. In a piece on 2018 sports industry trends, Deloitte points to the impact that millennials are having on athletics. Digital marketing and social engagement skills will be very much in demand as teams and brands move from TV, print, and billboard advertising to digital and social channels that allow them to target fans with personalized offers to buy tickets or merchandise.

Deloitte cites the Miami Dolphins’ marketing budget focus on content development and social engagement to identify and grow the fan base. “This method is particularly important for organizations hoping to capture the loyalty of millennials, whose preferred media mediums are smartphones and mobile applications. By reaching fans where they are and with targeted content, teams will likely grow revenue in ways not possible just a decade ago.”

If you hope to travel internationally, the European team sport market is also expected to expand at a significant rate between now and 2024, according to Research and Markets. “The recent Summer Olympic Games and European Football Championship have strengthened the market of team sports in the region.”

The Malcolm Baldrige School of Business curriculum

Whether you attend classes at our Connecticut campus or online, you can expect the personal attention and support you need to succeed in the business side of the sports industry.

Your General Education Requirements include courses in Liberal Arts, Math, Science, and a Managerial Communications writing course. Major and Core coursework will have you studying Business Law, Financial and Managerial Accounting, Principles of Management, Marketing, and International Business, and Microeconomics.

Coursework in your Sport Management concentration includes:

  • Principles of Sport Management
  • Sport & Athletic Administration
  • Sport Event & Facility Management

Ready to jump-start your future with a career in Sport Management? Request information about our on-campus or online business degree program now.