You love all things sports: the joy of playing, the thrill of attending games, and of course, the unique combination of relaxation and excitement you experience while watching your favorite athletes on TV. Why not channel that passion into your dream career?
With a Bachelor of Science in Sport Management, you can play a key role in shaping today’s most influential leagues, teams, and athletes. This degree will set you on the path towards a fast-paced career in which no two days look exactly alike. With a little luck and a lot of hard work, you have the potential to make a difference while holding down one of these impressive positions:
You adore your local stadium and would love to spend as much time there as possible. As manager, you can do your part to ensure that stadiums and other critical facilities remain as hospitable as possible for both fans and the athletes who entertain them. You’ll guide planning and preparation for games and other events—and you’ll play an instrumental role in executing these plans flawlessly, no matter how many unexpected obstacles stand in your way.
Security will likely play a chief role in your day-to-day efforts in stadium management. Managers are typically charged with conducting risk assessments to identify vulnerabilities. Other common responsibilities include security system implementation and incident response.
Manager of Events & Hospitality
Although similar to stadium management, events management focuses exclusively on the special occasions scheduled within a given facility. These extend far beyond games, as fan gatherings and corporate fundraisers are just as vital to a franchise’s long-term success. These must be seamlessly executed to ensure not only the safety of all attendees, but also to promote strong public relations.
As an events manager, you may be called upon to develop budgetary guidelines for each occasion. You’ll make every effort to remain within that budget while negotiating with vendors and clients. Other common duties include researching and proposing event layouts, hiring and supervising staff, or managing artwork or other design elements.
The thrill of the sale is within easy reach when you work in sports management. As a sales-oriented professional, you’ll convince fans of the value of season tickets, memberships, and premium seats. Your goal: to consistently fill seats for games and other athletic events.
Your work in sales may involve outreach in person, over the phone, or online. You may also be tasked with handling incoming calls from prospective clients or customers. Your natural enthusiasm and honed sales skills will drum up much-needed excitement among prospective season ticket holders or corporate sponsors.
Director of Marketing
You may be a loyal fan, but for some people, marketing initiatives spell the difference between attending games and staying home. If you score a management role in the marketing department for your favorite team, you could get ambivalent fans on board to support their teams in good times and bad.
Perhaps you’re less interested in working for a specific team or facility, but rather, intrigued by the broadcasting side of the athletic world. Work in sports television is by no means limited to production. Marketing is just as important for television as it is for the facilities in which your favorite sports are played.
Athletes are most effective on the field when they can focus on their technique and physical fitness. The last thing they need is to stress about contracts, public relations, and other complicated matters. Hence, the need for detail-oriented agents who handle a variety of off-field essentials. This job isn’t quite as glamorous as it might seem at the outset, but it’s certainly rewarding. You’ll advise your clients on the business side of athletics so they can stick with what they do best: winning games.
As a sports agent, you could help top athletes score the best possible contracts and endorsement deals to maximize their earning potential. That potential can be further enhanced by maintaining strong relationships with the press and a positive image on social media—crucial matters you’ll oversee to ensure that the athletes you serve make the most of their talent and extraordinary opportunities.
While agents play a vital role in negotiating contracts, the financial nuts and bolts of these agreements are often handled by dedicated contract administrators. These hardworking professionals oversee the entire process of drafting, revising, and ultimately, executing documents. This role often involves extensive consulting with a variety of departments within leading franchises.
As a contract administrator, you may consult with accounting executives, production teams, legal advisors, and vendors. Some administrators also oversee the acquisition of sports rights for critical platforms such as television and radio.
Do you enjoy the thrill of the draft? Do you have a knack for knowing which athletes will produce the best results for a given team—and for the best price? You could have all the makings of a successful talent scout. While this role is sometimes reserved for coaching staff, many teams call upon consultants or even hire permanent scouts.
Depending on the league in which you’re hired, you may observe high school, college, or amateur athletes to determine which players hold the greatest potential for future success. Chief considerations go beyond sheer talent; an athlete who is perfect for one team may prove too expensive or even redundant elsewhere.
If you’re intrigued by the complex economy surrounding today’s professional and collegiate sports, your future may lie in sports-related economic analysis. This growing niche relies on advanced analytical tools, which promote smart decisions based on labor market economics.
As an analyst, you’ll study the economic impact of player acquisition and roster construction, using predictive modeling to influence the scouting process. Your efforts could make all the difference for teams struggling to determine where they can best allocate funds—and how they can construct successful teams while remaining in budget.
The business side of the sports industry is endlessly fascinating as you’ll quickly discover while pursuing your Bachelor of Science in Sport Management. This is your chance to prepare for an exciting and potentially lucrative career in a dynamic field that is currently bursting with opportunity.