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When you have a strong interest in social media, a communications degree can help you make a career out of it. Social media plays a significant role in helping companies and organizations build their brand, attracting new customers or clientele, and providing updated information on products, services, or other news. Earning a communications degree is integral to learn core concepts and build skills for this type of work. It can prepare you to build a career focused on sharing information through a variety of media, including social networks.

Communications Degree: What You Will Learn

What can you expect to study as a student in a communications degree program? This type of program often combines communication, technology, and media studies to prepare students for careers in social media, community engagement, journalism and media writing, corporate training and corporate communications, and more. This degree program typically covers key areas that include creating media messages, developing media strategy plans, learning media and communication theories, and developing collaboration strategies.

Students in a communications degree program can experience a range of classes that focus on the necessary skills and concepts for a communications career, such as the principles of communication and media, interpersonal communication, content creation, media research techniques, and communication theory. Some schools offer concentrations that allow communication students to choose a path to explore in more detail, such as social media. Students can study social media management, multimedia storytelling, and virtual reality with an emerging media concentration. For example, Post University’s Bachelor of Arts in Communication and Media Studies offers concentrations in General Communication, Emerging Media, or Strategic Communication.

Skills Needed to Work in Social Media

A social media career involves using specific skills regularly. While you might have some skills already, a communications program allows you to experience and practice existing and new skills. This degree program builds the foundation of a social media job with a wide array of necessary skills.


Being creative is essential to a successful social media career. With creativity, you can create social media campaigns that stand out from the competition and generate buzz. Creative skills are also needed to create content that draws a large audience online. Students in communication degree programs work on developing creative skills through projects and other assignments.

Writing Skills

Strong writing skills are necessary for social media careers. Social media relies on the written word to make an impression, build brands, grab attention, and more. Students have plenty of opportunities to practice writing skills through writing classes, assignments, and projects. Good copywriting and writing skills are essential to thrive in a social media career.


Working in social media involves analyzing data to better understand your audience. For example, you might need analytical skills to analyze metrics or data that help you learn more about consumer behavior to develop an effective social media campaign. You can develop analytical skills in your communication and media studies degree program and apply them to your career.

Identifying and Understanding Trends

A keen eye for trends is crucial to a social media career. To succeed with this kind of work, you will need to identify trends and understand why they emerge and how they are effective. This information can help you develop a media strategy, plan content, or handle other tasks in your social media career.

Customer Service Skills

Working in social media often involves interacting with customers, responding to brand questions on social media accounts, handling an issue with a company’s product or service providing customer support for products or services, or gathering feedback. Good customer service and communication skills are vital to social media careers.

Jobs Working with Social Media

What kinds of careers are available in social media? With a communications degree, you can explore a wide range of jobs that involve working with social media. The social media career path that works best for you will depend on the kind of work you are interested in. With this type of career, you can work for private companies, non-profit organizations, governmental departments, and other organizations. The following are some examples of the career paths to consider.

Engagement Coordinator

An engagement coordinator or community engagement coordinator helps execute outreach programs and events for organizations or government agencies. This job often involves identifying community issues, interacting with community members to develop initiatives, holding meetings, and writing reports. As an engagement coordinator, you might spend time interacting with community members on social media or posting information on outreach events and programs.


Bloggers research, write, and publish blog posts on a website. Their content might be in a particular niche or a wider area of interest, depending on their background and experience. Bloggers use social media to promote the content they publish and bring more traffic to their blogs. Being a blogger involves having excellent writing, communication, technical, and research skills.

Social Media Specialist

Social media specialists develop and publish posts and other content on an organization’s social media platforms. The content they produce and publish raises awareness of a brand, increases sales, and draws a broader audience. Social media specialists also analyze metrics and other data, interact with those who post replies, questions, or comments, and devise a media strategy.

Marketing Research Analyst

Market research analysts are responsible for analyzing consumer behavior, monitoring sales trends, determining the effectiveness of marketing campaigns, and designing data collection methods. These analysts also write reports and collect consumer and market data to help companies boost sales and improve marketing methods. Data collection often involves gathering information from social media, making it essential for these analysts to understand social networks and platforms.

Content Strategist

Content strategists develop strategies that help businesses or organizations achieve their goals and meet the needs of customers, community members, or other audiences. These strategists plan, design, and oversee content strategies, including conducting research, curating content, publishing content, and engaging with audiences. A focus of this job involves creating content for social media as part of a content strategy approach and interacting with audiences on social media platforms.

Community Manager

Community managers act as an ambassador of a brand and interact with customers to understand how a company or organization can meet their needs. These managers find new customers, gather feedback from existing customers, participate in online discussions with customers, and develop different approaches to improve the audience’s online engagement. Some of this involves being active on social media, such as replying to comments or questions and creating strategies for a brand’s online community development.

Public Relations Specialist

Public relations specialists are responsible for helping companies, individuals, or organizations create an excellent public image. These specialists write press releases and speeches, answer requests for information from the media, and help their clients communicate more effectively with the public. Public relations specialists also assess the public opinion of their client and develop social media programs that influence their client’s reputation.

Social Media Manager

Social media managers serve as a brand’s voice online and develop content to encourage audience engagement. These managers focus on handling a company or organization’s social media platforms, analyzing data from social media, and developing strategies to increase traffic to a brand’s social media pages. This career is a good option for those who want to work almost exclusively with social media.

Brand Manager

Brand managers are responsible for raising brand awareness and creating brand strategies, such as guidelines and style guides. These managers also plan and execute communications about a brand on social media and other online platforms. Brand managers handle tasks like managing budgeting for a brand’s promotional and advertising items, analyzing competitor brands and customer behavior, analyzing sales forecasts, and developing ways to promote and maintain a brand.

If you are looking for an online communications degree, please contact Post University. We offer a Bachelor of Arts in Communication and Media Studies with available concentrations in Emerging Media, General Communication, and Strategic Communication. Our academic advisors can help you choose the right path for your education if you are planning a career in social media.

Thank you for reading! The views and information provided in this post do not reflect Post University programs and/or outcomes directly. If you are interested in learning more about our programs, you can find a complete list of our programs on our website or reach out directly! 

Please note jobs and/or career outcomes highlighted in this blog do not reflect jobs or career outcomes expected from any Post program. To learn more about Post’s program and their outcomes, please fill out a form to speak with an admissions advisor.