Curriculum & Program Outcomes

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Curriculum

A.S. in Marketing Total Credits
60 crs.

General Education Requirements
27 crs.
Common Core
12 crs.
ENG110 College Writing
3 crs.
ENG130 Literature and Composition
3 crs.
COM107 Introduction to Communications
3 crs.
CIS112 Introduction to Computing
Students may prove competency by passing a waiver examination. No credit is granted if the requirement is waived.
3 crs.
Liberal Arts
6 crs.
BUS/LAW204 Business Law I
3 crs.
Elective
3 crs.
Math
3 crs.
MAT120 College Algebra or higher
3 crs.
Science
3 crs.
Elective
3 crs.
Open Electives
3 crs.
Elective
3 crs.

Major, Core and Concentrations
30 crs.
Business Core
18 crs.
ACC111 Financial Accounting
3 crs.
BUS211 Malcolm Baldrige Quality Standards
3 crs.
ECO201 Macroeconomics
3 crs.
FIN201 Principles of Finance
3 crs.
MGT105 Principles of Management
3 crs.
MKT200 Principles of Marketing
3 crs.
Major Core
12 crs.
MKT201 Retail Merchandising and Management
or
MKT301 Business to Business Marketing
3 crs.
MKT203 Sales and Techniques of Selling
3 crs.
MKT235 Social Media Marketing
3 crs.
MKT 200 Level or Higher Elective
3 crs.

Career and Self-Awareness
3 crs.
Online Students
3 crs.
CSS101 College Success Seminar: Learning Across the Lifespan
3 crs.

The university reserves the right to change or update the curriculum at any time. The university will notify students of any changes officially through the university website. 

For full course descriptions please refer to the University Catalog for the current Academic Year.


Program Outcomes

  • Students will analyze and evaluate the operations of business institutions, domestically and internationally

  • Students will analyze and develop a budget of a business operation

  • Students will establish, maintain and improve the image of the operation

  • Students will differentiate the dynamics of marketing/buying and the ethics of buyer/seller relationships

  • Students will learn formalized sales procedures and practices, including pre-sale activities through demonstrations, presentations, and the close.

  • Students will analyze the psychology of selling, and practice reading verbal and non-verbal sales cues

  • Students will develop sales strategies, and in specialized selling situations

  • Students will be able to perform basic marketing functions including identifying, segmenting and targeting markets; developing product offerings (goods or services) to satisfy customer needs; getting products to customers at prices that convey value; and effectively communicating the benefits of those products to the intended customer base.

  • Students will apply the basic concepts of management, marketing, accounting, finance, and economics in a business environment