Curriculum & Program Outcomes

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Curriculum

B.A. in Communication & Media Studies Total Credits
120 crs.

General Education Requirements
60 crs.
Common Core
12 crs.
ENG110 College Writing
3 crs.
ENG130 Literature and Composition
3 crs.
COM107 Introduction to Communications
3 crs.
CIS112 Introduction to Computing
Students may prove competency by passing a waiver examination. No credit is granted if the requirement is waived.
3 crs.
Liberal Arts
24 crs.
History Elective
3 crs.
PHL203 Ethics
3 crs.
Social Science Elective
3 crs.
Performance, Written, or Fine Arts Elective
3 crs.
Elective
3 crs.
Elective
3 crs.
Elective
3 crs.
Elective
3 crs.
Math
6 crs.
MAT105 Quantitative Methods or higher
3 crs.
MAT220 Statistics I
3 crs.
Science
3 crs.
Elective
3 crs.
Open Electives
15 crs.
Electives
15 crs.

Leadership Core
3 crs.
LCS105 Elements of Organizations
3 crs.

Major, Core and Concentrations
51 crs.
Designated Writing Course
3 crs.
COM311 Writing for the Communication Profession
3 crs.
Communication Core
27 crs.
COM108  Principles of Communication and Media
3 crs.
COM201 Communication Theory
3 crs.
COM207 Speech Communication
3 crs.
COM208 Interpersonal Communication
3 crs.
COM301 Mass Media and Society
3 crs.
COM324 Persuasion
3 crs.
COM335 Group Communication
3 crs.
COM400 Media Research Techniques
3 crs.
COM450 Advanced Seminar in Interactive Communication and Media
3 crs.
Communication Electives
6 crs.
COM Elective
3 crs.
COM Elective
3 crs.
Concentration/Directed Electives*
15 crs.
Elective
3 crs.
Elective
3 crs.
Elective
3 crs.
300 - 400 Level Elective
3 crs.
300 - 400 Level Elective
3 crs.

COLLEGE TO CAREER CORE
6 crs.
CTC101 College Success Seminar
3 crs.
CTC301 Professional Success Seminar
3 crs.

MEDIA ARTS CONCENTRATION
15 crs.
Required:
COM240 Social Media Tools & Techniques
3 crs.
COM341 Media Literacy
3 crs.
COM415 Social Interaction in a Virtual Environment
3 crs.
Plus two other courses from the following list:
(one must be 300-level or above)
ART210 Digital Photography**
ART313 Video I**
CIS350 Web Design
GAM247 Interactive Computer Graphics
MKT204 Advertising
6 crs.

ORGANIZATIONAL COMMUNICATION CONCENTRATION
15 crs.
Required:
COM240 Social Media Tools & Techniques
3 crs.
COM375 Public Relations
3 crs.
COM378 Organizational Communication
3 crs.
Plus two other courses from the following list:
(one must be 300-level or above)
BUS311 Managerial Communication
MGT201 Human Resources Management
MKT235 Social Media Marketing
MKT305 Internet and Interactive Media Marketing
6 crs.


**The Media Arts Concentration is offered on Main Campus and Online. ART210 and ART313 are offered on Main Campus only.

*In lieu of one of the above concentrations, students majoring in Communication and Media Studies may choose five Directed Electives within this program. At least three of these Directed Electives must be at the 300-400 level. Students choosing directed electives rather than a concentration, should select the directed electives with advisement from the Academic Program Manager for Communication and Media Studies and the student’s Academic Advisor (MC) or Academic Success Counselor
(ADP).

The university reserves the right to change or update the curriculum at any time. The university will notify students of any changes officially through the university website. 

For full course descriptions please refer to the University Catalog for the current Academic Year.


Program Outcomes

  • Students produce professional oral and written communications, individually and collaboratively, in both organizational and interpersonal settings.

  • Students demonstrate proficiency of research methods and differentiate information as it applies to media and/or organizational communication.

  • Students create professional visual methods of communication, individually and collaboratively, within media and/or organizational communication settings.

  • Students recognize and respond to legal and ethical implications that develop in various communication environments.

  • Students evaluate historical elements to predict new trends in media and/or organizational communication settings.

  • Students demonstrate intercultural sensitivity and apply understanding within organizational and interpersonal settings.

  • Students apply theories in the field of communication within professional and interpersonal circumstances.

  • Students utilize current technology competently and apply knowledge in media and/or organizational communication environment.