Michael J. Conard, Ph.D.

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Professor of Marketing

Contact info
Email: [email protected]
Office: Hess Hall, Room 207

Academic Background

B.S. – University of Connecticut

M.B.A. – University of New Haven

Ph.D. – University of Connecticut

Professional Background

Dr. Conard has worked on the corporate marketing staffs of Fortune 500 manufactures in both Connecticut and Massachusetts in the areas of  pricing, competitive analysis, new product development and introduction, and marketing research. This allows him to illustrate text book principles with real world experience. Dr. Conard’s research area is in marketing of higher education and concerns the effect of a college’s academic reputation on the college selection process of high school seniors. His research has been published in academic journals and presented at academic conferences (see below). Dr Conard’s research has also been cited by numerous authors as listed under Google Scholar.

Teaching Philosophy

Treat each student as an individual with unique abilities and expectations.

Research/Academic Interests

Marketing of Higher Education

Publications

Conard, M.J. and Conard, M.A. (2001). Factors that predict academic reputation don’t always predict desire to attend. Journal of Marketing for Higher Education, 11(4), 1-18.

Conard, M.J. and Conard, M.A. (2000). An analysis of academic reputation as perceived by consumers of higher education. Journal of Marketing for Higher Education, 9(4), 69-80.

Conard, M.J. and Conard, M.A. (1998). An analysis of academic reputation as perceived by consumers of higher education. (Abstract). Proceedings of the American Marketing Association Educators= Conference, 9, 211.

Presentations/Speaking Engagements

Conard, M.A., and Conard, M.J. (2001, June) Factors that predict academic reputation don’t always predict desire to attend. Paper presented at the American Psychological Society’s Annual Conference, Toronto, Canada.

Conard, M.J. and Conard, M.A. (1998, August). An analysis of academic reputation as perceived by consumers of higher education. Paper presented at the American Marketing Association Summer Educators= Conference, Boston, MA.

Conard, M.J. and Conard, M.A. (1999, April). An analysis of academic reputation as perceived by consumers of higher education. Paper presented at Sacred Heart University College of Arts & Sciences Colloquium, Fairfield, CT.

Consultation Engagements

Main St. Waterbury

Academic Memberships

American Marketing Association