Curriculum & Program Outcomes

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Curriculum

B.A. in Communication & Media Studies Total Credits
120 crs.

General Education Requirements
60 crs.
Common Core
12 crs.
ENG110 College Writing
3 crs.
ENG130 Literature and Composition
3 crs.
COM107 Introduction to Communications
3 crs.
CIS112 Introduction to Computing
Students may prove competency by passing a waiver examination. No credit is granted if the requirement is waived.
3 crs.
Liberal Arts
24 crs.
History Elective
3 crs.
PHL203 Ethics
3 crs.
Social Science Elective
3 crs.
Performance, Written, or Fine Arts Elective
3 crs.
Elective
3 crs.
Elective
3 crs.
Elective
3 crs.
Elective
3 crs.
Math
6 crs.
MAT105 Quantitative Methods or higher
3 crs.
MAT220 Statistics I
3 crs.
Science
3 crs.
Elective
3 crs.
Open Electives
15 crs.
Electives
15 crs.

Leadership Core
3 crs.
LCS105 Elements of Organizations
3 crs.

Major, Core and Concentrations
51 crs.
Designated Writing Course
3 crs.
COM311 Writing for the Communication Profession
3 crs.
Communication Core
30 crs.
COM108 Principles of Communication and Media
3 crs.
COM201 Communication Theory
3 crs.
COM207 Speech Communication
3 crs.
COM208 Interpersonal Communication
3 crs.
COM301 Mass Media and Society
3 crs.
COM324 Persuasion
3 crs.
COM335 Group Communication
3 crs.
COM341 Media Literacy
3 crs.
COM400 Media Research Techniques
3 crs.
COM450 Advanced Seminar in Interactive Communication and Media
3 crs.
Communication Electives
6 crs.
COM Elective
3 crs.
COM Elective
3 crs.
Concentration (See below of options) or Directed Electives*
12 crs.
Elective
3 crs.
Elective
3 crs.
Elective
3 crs.
Elective
3 crs.

COLLEGE TO CAREER CORE
6 crs.
CTC101 College Success Seminar
3 crs.
CTC301 Professional Success Seminar
3 crs.

Social MEDIA CONCENTRATION
12 crs.
COM240 Social Media Tools & Techniques
3 crs.
COM340 Social Media Management
3 crs.
COM415 Social Interaction in a Virtual Environment
3 crs.
MKT235 Social Media Marketing**
3 crs.
Strategic Communication Concentration
12 crs.
COM250 Introduction to Strategic Communications
3 crs.
COM340 Social Media Management
3 crs.
COM375 Public Relations
3 crs.
COM378 Organizational Communication
3 crs.


**Students must complete MKT200 prior to taking MKT235.

*In lieu of one of the above concentrations, students majoring in Communication and Media Studies may choose four Directed Electives within this program. At least three of these Directed Electives must be at the 300-400 level. Students choosing directed electives rather than a concentration, should select the directed electives with advisement from the Program Chair for Communication and Media Studies and the student’s Academic Advisor (MC) or Academic Success Counselor(ADP).

 

The university reserves the right to change or update the curriculum at any time. The university will notify students of any changes officially through the university website. 

For full course descriptions please refer to the University Catalog for the current Academic Year.


Program Outcomes

  • Students will produce professional oral and written communications, individually and collaboratively, in both organizational and interpersonal settings.

  • Students will demonstrate proficiency of research methods and differentiate information as it applies to media and/or organizational communication.

  • Students will create professional visual methods of communication, individually and collaboratively, within media and/or organizational communication settings.

  • Students will recognize and respond to legal and ethical implications that develop in various communication environments.

  • Students will evaluate historical elements to predict new trends in media and/or organizational communication settings.

  • Students will demonstrate intercultural sensitivity and apply understanding within organizational and interpersonal settings.

  • Students will apply theories in the field of communication within professional and interpersonal circumstances.

  • Students will utilize current technology competently and apply knowledge in media and/or organizational communication environment.