Bachelor of Arts in Communication and Media Studies

Bachelor of Arts in Communication and Media Studies
Time of Completion: 48 Months
This program is offered on Main Campus and online.

Post University’s Bachelor of Arts in Communication and Media Studies is designed to provide an extensive academic experience for students interested in the convergence of two core components of contemporary society: technology and communication. Students will develop traditional and digital communication skills to serve the emerging needs of a content enriched information society. Graduates of this program will be able to apply communication skills within professional and interpersonal settings, utilize traditional and emerging technologies, and apply this knowledge to media and/or organizational communication environments. The coursework further emphasizes interpersonal communication skills, including intercultural sensitivity, and media literacy.

This program of study provides students with the skills to be successful in a variety of careers in the settings within corporate, non-profit and community organizations. These careers include public relations specialist, journalist, digital journalist, web editors, social media specialists, copywriter, corporate trainer, advertising coordinator, corporate communication specialist, consultant, human-resources specialist, speechwriter, campaign manager, professional lobbyist, arbitrator, negotiator, and labor relations specialist.

Communication and Media Studies students will have the opportunity to choose between two concentrations: Social Media or Strategic Communication. In the Social Media concentration, students will individually and collaboratively create professional-grade visual communications intended to prepare them for a career in the field. They will be able to evaluate historical and contemporary elements to predict new trends in media and/or organizational communication settings. Students choosing to concentrate in Strategic Communication will gain proficiency in oral and written communication, and communication skills associated with public relations and marketing, in order to best respond to the communication needs of organizations of all missions and sizes. They will be able to understand, evaluate, design, conduct, and distribute information and data via numerous channels, including social media, which is increasingly supplanting older forms of traditional business-to-customer communication.

Program Outcomes

• Students will produce professional oral and written communications, individually and collaboratively, in both organizational and interpersonal settings.
• Students will demonstrate proficiency of research methods and differentiate information as it applies to media and/or organizational communication.
• Students will create professional visual methods of communication, individually and collaboratively, within media and/or organizational communication settings.
• Students will recognize and respond to legal and ethical implications that develop in various communication environments.
• Students will evaluate historical elements to predict new trends in media and/or organizational communication settings.
• Students will demonstrate intercultural sensitivity and apply understanding within organizational and interpersonal settings.
• Students will apply theories in the field of communication within professional and interpersonal circumstances.
• Students will utilize current technology competently and apply knowledge in media and/or organizational communication environment.