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Whether you’re just starting college or close to graduating, it’s important to learn how to boost your chances of having a successful job interview. Doing well with interviewers isn’t just about knowing how to showcase your skills, education, and experience. While this information is essential, it’s just as important to know as much as possible about the company that you’re interviewing with.

Gathering information about the company before an interview provides some major benefits, especially if you’re facing a lot of competition for a position. Keep the following information in mind while preparing for your next interview.

What to Do Before an Interview

Before going on a job interview, you should spend time finding out about the company. When you research a company, you’re looking for information that tells you about its culture, history, and achievements. You should also be looking for information on what the company offers in terms of its services or products. How long has the company been in business? How have the company’s products or services changed or improved over the years? Has the company expanded its business to other locations or parts of the world? Who is the CEO of the company? Knowing the answers to these kinds of questions can help you make a good impression on your interviewers.

The time you spend preparing for your interview by researching a company can boost your chance of getting the job. This is why it’s important to set aside time to learn more about companies prior to interviewing with them. Don’t wait until the day before your interview to get started. Instead, you should begin to do your research soon after you schedule your interview. This gives you plenty of time to gather information about the company and come up with questions to ask during your interview or topics to bring up with the interviewer.

What Are Interviewers Looking For

Interviewers want to know that you have the right qualifications and skills for the job. You might not have experience yet, such as if you’re trying to get an entry-level position. However, you can make up for this by discussing your education and doing thorough research on the company. Interviewers want to know about you, but they also want to know that you would be a dedicated employee who has the company’s best interests at heart. Doing research beforehand lets you show your interest in the company and come up with ways to help it operate more efficiently or more successfully as needed.

Why Research Is Important

Being able to talk about your own accomplishments and skills is crucial for a successful interview, but company research matters just as much. Doing your research on a company before going to an interview provides some important benefits that can put you ahead of the competition. The following are some of the ways that researching for a job interview is highly beneficial.

Shows That You Prepared

Walking into a job interview without being prepared can quickly hurt your chances of being hired. While you already know your own skills and achievements, you should also be prepared in terms of knowing about the company. The interview won’t just cover what you can bring to the company based on your education or experience. The interviewer will also be checking to see how much you know about the company, which reflects your enthusiasm for working there.

Setting aside time to research a company helps you go to your interview while being well-prepared for it. This can help you feel more confident about the interview overall, which makes a good impression on the interviewers. When you take time to prepare by learning more about the company, you’re also showing that you’re willing to take the initiative and gather information as needed. Instead of relying on the interviewer to tell you about the company, you’ll already have most of the knowledge you need. With this preparation, you’ll also be in a better position to come up with topics to discuss or questions to ask during the interview.

Shows Excitement About the Company

Going to an interview without knowing anything about the company or only knowing a small amount can give the impression that you’re not all that interested in working there. When you have a keen interest in a topic, consider how much time you’re willing to spend finding out more about it. This applies to job interviews as well. When you have an interview lined up, taking time to research the company shows the interviewer that you have a strong interest. It also shows that you’re excited or enthusiastic at the thought of working for the company, which helps create a positive impression on your interviewer.

Keep in mind that you might only have a mild interest in a company when you first get an interview scheduled. However, doing research on the company might lead to a growing interest in it as you find out more about what they do or what kinds of products and services they offer. For example, you might discover that the company has a history of supporting the local community in different ways, which might increase your enthusiasm about working for them. Mentioning details that you find exciting or interesting about the company during your interview is a great way to show how much you’re looking forward to working for them.

Allows You to Understand the Company and Their Culture

When you go in for a job interview, it’s important to think carefully about how you answer questions. While you should always answer questions honestly, it’s also helpful to do so in a way that matches the company’s culture. You won’t be able to do this if you don’t spend any time researching the company beforehand. This could lead to answers that aren’t what the interviewer is looking for. As an example, you should provide relevant answers about handling customer complaints if you’re interviewing with a company that emphasizes superior customer service.

Finding out about the culture of a company prior to an interview can also help you prepare for it in terms of how you present yourself. If the company is more casual, showing up in a three-piece suit might not make the right impression. However, showing up in a business casual outfit would make the wrong impression if you’re interviewing with a company culture that emphasizes more traditional professionalism, such as a finance company. Taking time to research the company helps ensure that you dress for the interview based on company culture. This also shows the interviewer that you’ve made the effort to learn about the company before your interview.

Allows You to Prepare Questions

While job interviews can vary widely in how they’re done, you can count on being asked if you have any questions for the interviewer. Not having any questions can make a bad impression, since the interviewer might assume you don’t have much interest in the company or that you’re not excited about working for them. Asking questions is a great way to show that you want to know even more about the company, which indicates that you have a strong interest in working there.

The kinds of questions you ask during this part of your interview should be carefully considered. You don’t want to waste the interviewer’s time asking questions that could easily be answered with a small amount of research. Instead, you should have a list of thoughtful questions to ask the interviewer. Doing research before your interview can help you come up with the right questions to ask during your interview. For example, you don’t want to ask what kinds of products the company offers, since you should know this already. Instead, you might want to ask if the company has plans to expand its customer base or reach new markets.

Know Your Interviewers

Knowing who will be interviewing you can help you prepare more for your interview. For example, you might discover that your interviewer went to the same school as you or that they’re the head of the department you’re applying to rather than a human resources person or an assistant manager. Having this information can help you find ways to connect with your interviewers or influence the kinds of questions you ask them. For example, you might ask more in-depth questions about the department or position if you’re interviewing with a department head rather than an HR employee who might not have the answers you’re looking for.

When you get to know a little about your interviewers beforehand based on information on the company website or social media, this can also give you a way to break the ice during the interview. You might bring up a topic of interest that the interviewer mentions on the company website, such as a hobby they have or a community organization they belong to or volunteer for. These details can help you build a rapport with the interviewer that’s beneficial for your interview.

Helps You Answer Why You Want to Work There

Interviewers are going to ask you to explain why you want to work for the company. Your answer should go beyond needing an income and benefits. They’re looking for how you might benefit the company based on your answer. How might you help the company achieve its goals, for example? Researching the company beforehand can help you come up with an impressive response to this question while also helping you learn more about why you’re interested in this position.

When you spend time gathering information about the company, you’ll be better prepared to answer this question. Instead of giving a common or canned response, you should be able to provide details on why you’re drawn to this company or why you appreciate its values or the products and services it offers.

How to Research for an Interview

How should you go about researching a company before your interview? There are several ways for you to find information about a business prior to a job interview. One of the first places to head to for company information is their official website. The website should provide you with information on the company’s history, mission, notable accomplishments, and details on the products or services they offer. You might also be able to explore career openings to get a better idea of the kinds of positions this company offers.

You can also find out more about companies by checking their social media profiles. These accounts can provide you with information on the latest company news, such as recent hires or the opening of a new location. You can also find out about recent or upcoming events, which can give you a better sense of the company culture. Whether you’re watching a company’s YouTube videos, browsing through posts and photos on their Facebook page, or glancing through recent updates on their Twitter account, you’ll learn a lot about a business before heading into your interview.

Researching for an interview should also include checking on the competition in the field and learning about the industry as a whole. This involves browsing the websites and social media profiles of the company’s main competitors and visiting the websites of organizations or professional associations in the industry. This can help you get to know the industry better and provide you with information to bring up during your interview to show that you understand where it’s headed. Learning more about the competition might provide you with a way to bring up possible challenges and solutions to help the company you’re interviewing with.

If you’re starting to look into your options for college, contact Post University today. We have a number of degree programs available to help you build a successful career.


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