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Marketing Minor

Build Your Brand with a Marketing Minor

group of young creatives

From TV commercials to highway billboards, advertising is a part of our daily lives. Join the professionals behind these campaigns with a marketing minor from Post University. Our program provides you with an introduction to the foundational concepts and principles of marketing and can help prepare you for a career as a customer relationship manager, social media marketer, public relations and fundraising manager, retail manager, sales account executive, or communications specialist.

In this minor, you will gain a basic understanding of real-world applications of general marketing, selling skills and retail merchandising/management. You will learn how to create a marketing plan, creative brief and the techniques of a competitive market analysis. For a total of 15 credit hours, your marketing courses include:

  • Principles of Marketing
  • Sales and Techniques of Selling
  • Internet and Interactive Media Marketing
  • Consumer Behavior
  • Marketing Research

Those majoring in communication and media studies, business, management, and similar degrees would especially benefit from marketing classes.

wdt_ID Courses Credits Header
48 MARKETING MINOR 15 crs h
49
50 MKT200 Principles of Marketing 3 crs
51 MKT203 Sales and Techniques of Selling 3 crs
52 MKT305 Internet and Interactive Media Marketing 3 crs
53 MKT382 Consumer Behavior 3 crs
54 MKT411 Marketing Research 3 crs

At Post University, we strive to make your education as comprehensive as possible to better prepare you for the real world. That’s why we offer a variety of relevant concentrations and minors to add to your degree and hire professionals in their fields to teach practical curriculum. Additionally, every Post University student receives one-on-one support from a personal academic advisor — from the moment they enroll, all the way through graduation.

Contact Post University if you’re interested in enhancing your skills and specializing your degree. Reach out to an academic advisor today to learn more about adding a marketing minor to our business administration, management or sport management degree programs.

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