If you are looking for a way to turn your creative nature into a career, then digital marketing might be for you. A person working in this exciting field takes all that creativity and combines it with learned skills in online marketing to provide brands with campaigns that drive traffic their way.
As a digital marketing specialist, you could have an executive position for a major corporation, run a marketing firm, or even work from home as a digital content strategist. The skills you learn when you complete a digital marketing certificate program will also allow you to specialize in things like search engine optimization, content marketing, social media, or online ads. What more should you know about getting a certificate in digital marketing?
What Is Digital Marketing?
Digital marketing, sometimes called online marketing, is about promoting a brand using tools available on the internet. Marketing is not a new industry. People have specialized in this field since the Mad Men-era of the 1950s. Marketing has grown up a bit, though, and is no longer such a boys’ club.
Today, most marketing for brands involves online content such as websites, social media, blogs, and online ads. Businesses pay to have someone tweak their online assets to ensure they are in the best possible shape to give them top rankings on search engines like Google.
Is a Certificate in Digital Marketing Worth It?
Thousands of people work in this lucrative industry and the demand for specialists in digital marketing is high, but it is also a competitive field. So, is a digital marketing certificate worth it?
More and more, companies are looking to invest in digital marketing staff and consultants. Having a certificate in the field will help you bubble to the top of a list of candidates because it is proof that you know what you are doing.
Completing a certificate program also looks good for digital marketers who want to go into business for themselves. A brand is much more likely to give you a shot if they know you have academic training in marketing analytics, drip email campaigns, and social media. People without an education in the field are lucky to get their foot in the door in today’s job market. Brands want someone who either has academic training or has been working in digital marketing for years.
Even if you currently work in this industry, getting a certificate will open new doors for you and may even lead you to new marketing skills and ways to earn additional income.
The Demand for Digital Marketers
LinkedIn lists digital marketing specialists as one of their top 10 in-demand jobs. There are around 860,000 job openings.
LinkedIn takes it a step further and says that not only is the need for talent in digital marketing on the rise, but brands are also looking for specialists in:
- Content strategy
- Social media
- Marketing channels
- Google Ads
- Google Analytics
These are all skills you could develop in a digital marketing certification program.
Post Continuing Education Digital Marketing Certificate
If this sounds like a career you might do well in, the first step is to find the right program. Since 1890, Post University has been helping students prepare for positions and success in the top career fields. Today, career-minded students have the ability to study from their homes using our online study options.
The Post University School of Continuing Education allows you to take shorter certificate courses online, grow your skills, and improve your career options. This is where you will find the Certificate in Digital Marketing program. This online study focuses on concepts approved by the Online Marketing Certified Associate (OMCA) credential. The program offers a comprehensive study of all critical sectors in this field, including:
- Social Media – strategy and marketing
- Marketing Automation – automate the brand process
- Content Marketing – consistent and relevant online content
- Search Engine Optimization (SEO) – increase site rankings in search engines like Google
- Web Analytics – measure the success rate of online efforts
- Paid Search (PPC) – the world of pay-per-click advertising
- Conversion Rate Optimization – improve conversions from shopper to buyer
- Mobile Marketing – marketing on mobile devices
- Digital Marketing Strategy – create digital marketing plans with email marketing and more
This program also offers an “Ask the Expert” opportunity that allows students to submit questions about the course content. An expert will give you additional guidance and point you towards more resources.
This Certificate in Digital Marketing course will take 30 hours to complete and cost only $549. After your successful completion, you will earn a variety of credits, including:
- PMI PDUs: 9
- Strategic & Business Management PDUs: 4.75
- Technical PM PDUs: 5.75
- IACET CEUs: 3 (Contact Hours: 30 hours)
- HRCI Credits: 22.5 (Type: Specified – Strategic Business: 22.5)
- SHRM PDCs: 30
To earn the credits, you must have an average test score of at least 70 percent. Anyone can sign up for this course, even if you are still in high school. You need to set up an account at Post University’s School of Continuing Education and then pay for the program you choose. Once you pay for the class, you have 365 days to complete your studies, so you can go as fast or slow as you want through this self-guided program.
Once you complete the Certificate for Digital Marketing course, there are two more courses in this industry for you to consider:
- Conversion Rate Optimization – A short three-hour course that helps you better understand the components of digital marketing that can affect conversion rate optimization.
- Digital Marketing Strategy – This three-hour course will expand your knowledge on how to work as a successful digital marketing strategist on your own or as part of your job.
Post offers several schools and colleges under our university umbrella, including a school for health sciences, one for business, arts and sciences, and a school for those going into public services or education.
If you are ready to continue your education in digital marketing or another field, find out more about what Post University has to offer. You can visit the website or fill out the contact form, and a representative will be in touch.